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Robert Half

Paid Media Manager

Pay: Not specified

Posted: 3 weeks ago

Location: Cincinnati, OH (Onsite)

Last Updated: 2 weeks ago

Hours: Full-Time

Expires: 9/20/2026

Job Description

We're looking for an experienced Freelance Paid Media Planner to develop and execute integrated paid media strategies across a broad channel mix. This is a hands-on role for an experienced media professional who can hit the ground running. We are looking for someone with expertise thinking strategically, planning precisely, and managing executional details with minimal oversight. What You'll Do

Develop comprehensive, data-driven paid media plans spanning digital, social, out of-home (OOH/billboard), linear TV, Connected TV (CTV), and streaming platforms
Translate campaign goals and target audiences into channel-specific strategies with clear rationale, budget allocation, and projected outcomes
Build and present media plans including flowcharts, budget breakdowns, audience targeting rationale, and KPI frameworks
Manage vendor relationships, negotiate placements, and oversee trafficking and execution across all channels
Coordinate with creative and brand teams to ensure assets meet channel specs and timelines
Monitor campaign performance, optimize in-flight, and deliver clear post-campaign reporting with actionable insights
Apply local market expertise to develop geo-targeted strategies that resonate at the regional and community level
Leverage sports marketing knowledge to plan around tentpole moments, season start/pause/resume needs, and sports-adjacent audiences where applicable