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Product Manager, MarTech (Contract) Overview We are seeking an experienced Product Manager with a strong MarTech background to support customer engagement and retention initiatives within a large-scale eCommerce environment. This individual will own key marketing technology workstreams, drive platform enhancements, and partner closely with cross-functional stakeholders across product, engineering, marketing, operations, and external vendors. The ideal candidate combines strong product management fundamentals with hands-on MarTech expertise, particularly in customer lifecycle communications, personalization, marketing automation, and campaign technologies. Responsibilities Own and manage marketing technology product initiatives from planning through execution. Lead migration and implementation efforts for customer messaging and engagement platforms. Develop and optimize workflows supporting email, SMS, and personalized customer communications. Collaborate with engineering, marketing, retention, and operations teams to deliver scalable solutions. Partner with third-party vendors and internal stakeholders to ensure successful delivery of product initiatives. Define requirements, prioritize product backlogs, and manage work through Agile processes. Create, refine, and manage Jira tickets, user stories, and product documentation. Analyze marketing performance data and customer engagement metrics to inform product decisions. Support personalization initiatives that improve customer experiences across digital channels. Identify opportunities to improve automation, workflow efficiency, and campaign effectiveness. Drive cross-functional alignment while effectively communicating priorities, risks, and timelines. Required Qualifications 3-5+ years of experience as a Product Manager with a dedicated focus on Marketing Technology (MarTech). Direct experience with Braze. Strong experience working within eCommerce and consumer-facing digital environments. Hands-on experience with customer engagement and marketing automation platforms. Experience managing platform migrations, implementations, or large-scale workflow enhancements. Working knowledge of SQL and ability to leverage data for decision-making and troubleshooting. Experience working in Agile environments and managing product backlogs using Jira. Proven ability to work effectively with technical and non-technical stakeholders. Excellent communication, presentation, and stakeholder management skills. Bachelor's degree required. Preferred Qualifications Braze certification. Experience with customer lifecycle marketing and retention programs. Familiarity with AI-enabled workflow optimization and emerging MarTech technologies. Experience supporting SMS and email marketing programs. Background working with consumer-facing mobile applications. Advanced degree preferred.