Find & Apply For Search Engine Optimization Specialist Jobs in Hudson, Florida

Google Ads & SEO Specialist Responsibilities

• Manage, optimize, and scale Google Ads campaigns (Search, Local Services Ads, Performance Max) targeting repipe and plumbing-related keywords
• Own on-page and local SEO strategy — Google Business Profile, local citations, service-area pages, review generation
• Conduct keyword research specific to plumbing/repipe search intent (e.g. "repipe cost Tampa," "whole home plumber near me")
• Manage and maintain the company website — updates, page structure, site speed, mobile responsiveness, and overall site health
• Design and build dedicated conversion/landing pages for ad campaigns, optimized for lead capture (forms, click-to-call, chat)
• Track and report on cost-per-lead, cost-per-booked-job, and ROAS; adjust bids and budgets accordingly
• Write and optimize ad copy, landing pages, and service pages for conversion
• Run A/B tests on landing pages, ad creative, and calls-to-action to improve conversion rates
• Monitor competitors' paid and organic presence in the Tampa market
• Collaborate with the team to align messaging with seasonal demand (e.g. storm season, older-home repipe pushes) Requirements
• 2+ years managing Google Ads campaigns with a proven track record of lowering cost-per-lead
• Solid understanding of local SEO, especially for home services/contractor businesses
• Experience building/editing websites and landing pages (WordPress, Webflow, or similar CMS/page builders)
• Experience with Google Analytics, Google Tag Manager, Google Business Profile, and call-tracking tools (e.g. CallRail)
• Familiarity with the home services or plumbing industry a strong plus
• Comfortable working with budgets, reporting ROI to non-marketing stakeholders
• Self-starter who can manage campaigns with minimal oversight Nice to Have
• Experience with Local Services Ads (Google Guaranteed) for plumbers/contractors
• Basic

HTML/CSS

knowledge for landing page customization

• Basic understanding of review management/reputation platforms
• Knowledge of Tampa/Central Florida service-area market

Pay:

From $45,000.00 per year

Work Location:

In person