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KBR Plumbing LLC
Google Ads & SEO Specialist
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Job Description
Google Ads & SEO Specialist Responsibilities
- Manage, optimize, and scale Google Ads campaigns (Search, Local Services Ads, Performance Max) targeting repipe and plumbing-related keywords
- Own on-page and local SEO strategy — Google Business Profile, local citations, service-area pages, review generation
- Conduct keyword research specific to plumbing/repipe search intent (e.g. "repipe cost Tampa," "whole home plumber near me")
- Manage and maintain the company website — updates, page structure, site speed, mobile responsiveness, and overall site health
- Design and build dedicated conversion/landing pages for ad campaigns, optimized for lead capture (forms, click-to-call, chat)
- Track and report on cost-per-lead, cost-per-booked-job, and ROAS; adjust bids and budgets accordingly
- Write and optimize ad copy, landing pages, and service pages for conversion
- Run A/B tests on landing pages, ad creative, and calls-to-action to improve conversion rates
- Monitor competitors' paid and organic presence in the Tampa market
- Collaborate with the team to align messaging with seasonal demand (e.g. storm season, older-home repipe pushes) Requirements
- 2+ years managing Google Ads campaigns with a proven track record of lowering cost-per-lead
- Solid understanding of local SEO, especially for home services/contractor businesses
- Experience building/editing websites and landing pages (WordPress, Webflow, or similar CMS/page builders)
- Experience with Google Analytics, Google Tag Manager, Google Business Profile, and call-tracking tools (e.g. CallRail)
- Familiarity with the home services or plumbing industry a strong plus
- Comfortable working with budgets, reporting ROI to non-marketing stakeholders
- Self-starter who can manage campaigns with minimal oversight Nice to Have
- Experience with Local Services Ads (Google Guaranteed) for plumbers/contractors
- Basic
HTML/CSS
knowledge for landing page customization- Basic understanding of review management/reputation platforms
- Knowledge of Tampa/Central Florida service-area market