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KP
KBR Plumbing LLC
Google Ads & SEO Specialist
Career Insights for Pay Per Click Specialist
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Based on Florida data
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What they do
A Pay Per Click Specialist plans and manages advertising campaigns using paid advertising on the internet. Creates pay per click campaigns for clients, oversees accounts, and monitors and analyzes campaign results and performance. Develops advertising copy and keywords targeted to potential customers.
$68,282 / year median in Florida
+13% projected growth
Job Description
Google Ads & SEO Specialist Responsibilities
- Manage, optimize, and scale Google Ads campaigns (Search, Local Services Ads, Performance Max) targeting repipe and plumbing-related keywords
- Own on-page and local SEO strategy — Google Business Profile, local citations, service-area pages, review generation
- Conduct keyword research specific to plumbing/repipe search intent (e.g. "repipe cost Tampa," "whole home plumber near me")
- Manage and maintain the company website — updates, page structure, site speed, mobile responsiveness, and overall site health
- Design and build dedicated conversion/landing pages for ad campaigns, optimized for lead capture (forms, click-to-call, chat)
- Track and report on cost-per-lead, cost-per-booked-job, and ROAS; adjust bids and budgets accordingly
- Write and optimize ad copy, landing pages, and service pages for conversion
- Run A/B tests on landing pages, ad creative, and calls-to-action to improve conversion rates
- Monitor competitors' paid and organic presence in the Tampa market
- Collaborate with the team to align messaging with seasonal demand (e.g. storm season, older-home repipe pushes) Requirements
- 2+ years managing Google Ads campaigns with a proven track record of lowering cost-per-lead
- Solid understanding of local SEO, especially for home services/contractor businesses
- Experience building/editing websites and landing pages (WordPress, Webflow, or similar CMS/page builders)
- Experience with Google Analytics, Google Tag Manager, Google Business Profile, and call-tracking tools (e.g. CallRail)
- Familiarity with the home services or plumbing industry a strong plus
- Comfortable working with budgets, reporting ROI to non-marketing stakeholders
- Self-starter who can manage campaigns with minimal oversight Nice to Have
- Experience with Local Services Ads (Google Guaranteed) for plumbers/contractors
- Basic
HTML/CSS
knowledge for landing page customization- Basic understanding of review management/reputation platforms
- Knowledge of Tampa/Central Florida service-area market