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Search Engine Optimization Specialist
Duluth, GA
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Google Ads Specialist (Automotive Industry) Leads Near Me - 4.5 Duluth, GA Job Details Full-time $58,000 - $62,000 a year 4 hours ago Benefits Health savings account Paid holidays Disability insurance Health insurance Dental insurance Flexible spending account 401(k) 4% Match Employee assistance program Vision insurance 401(k) matching Life insurance Referral program Qualifications Data integrity assurance Google Tag Manager Managing budgets in a search marketing role Pay-per-click (PPC) advertising Google Search Console Marketing analytics Account management experience Managing clients in a search marketing role Paid search marketing Paid search advertising campaigns Full Job Description Google Ads Specialist Leads Near Me | Duluth, GA | Full-Time, In-Office Leads Near Me® is a digital marketing agency based in Duluth, Georgia, serving auto repair shops across the U.S. and Canada. We specialize in Auto Repair Marketing and are known for our ability to Effortlessly Increase Car Count™. Leads Near Me combines years of experience, proprietary Google Ads software, and a drive for continuous improvement to help auto repair companies grow their shops. With hundreds of shops in 43 states and Canada, we manage $20M+ annually in Google ad revenue and continue to be one of the fastest-growing marketing agencies for auto repair. Position Summary The Google Ads Specialist at Leads Near Me is responsible for building, managing, and optimizing paid search campaigns across a portfolio of auto repair shop clients. The ideal candidate understands Google Ads from the ground up: campaign architecture, bidding strategy, quality score, conversion tracking, and reporting. They are comfortable managing multiple accounts simultaneously and know how to read data, make a call, and move quickly. Key Responsibilities - Campaign Management Build, launch, and manage Google Ads campaigns (Search, Performance Max, and Local Service Ads) across a portfolio of auto repair shop clients. Monitor and optimize campaigns on an ongoing basis including adjusting bids, budgets, ad copy, keywords, and targeting to maximize performance. Conduct ongoing keyword research, search term analysis, and negative keyword management. - Ad Copy & Testing Write and test ad copy variations to improve CTR and conversion rates. Develop a consistent testing cadence to identify top-performing messages and apply learnings across accounts. - Tracking & Reporting Set up and audit conversion tracking to ensure accurate performance data. Analyze account performance and produce clear, client-ready reports with actionable takeaways. Meet with clients virtually alongside the account management team to walk through results and set expectations. - Collaboration & Process Coordinate with the web and SEO teams to ensure landing page alignment and campaign continuity. Follow Leads Near Me campaign standards and internal processes consistently. Stay current on Google Ads platform updates, beta features, and best practices, and apply them proactively.
Requirements Education:
No specific degree required; relevant certifications preferred.
Experience:
2-4 years of hands-on Google Ads management experience, preferably in an agency environment managing multiple client accounts with varying budgets and goals.
Technical Skills:
Google Ads (Search, Performance Max, LSA) Google Analytics 4 (GA4) Google Tag Manager (GTM) Google Search Console (GSC) Strong command of campaign structure, bidding strategies, and quality score optimization Conversion tracking, attribution, and data integrity
Bonus Skills:
Google Ads certification Familiarity with local service businesses or the automotive industry Compensation & Benefits Base Salary (commensurate with experience) Health, dental, and vision insurance (50% company-paid premiums) Company-paid life insurance and long-term disability Short-term disability, accident, and critical illness coverage 401(k) retirement plan with company match Paid vacation, sick time, and holidays Christmas savings program Opportunities for growth within a fast-moving agency Work Schedule & Location 8-hour shift, Monday - Friday, Full-time, in-office in Duluth, GA. Remote work is not available. Equal Opportunity Employer We are proud to be an Equal Opportunity Employer and welcome everyone to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Pay:
$58,000.00 - $62,000.00 per year
Benefits:
401(k) 4% Match Dental insurance Employee assistance program Flexible spending account Health insurance Health savings account Life insurance Referral program Vision insurance Ability to