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Search Engine Optimization Specialist
Nicholasville, KY
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Pay-Per-Click Specialist Creekmore Marketing - 1.0 Nicholasville, KY Job Details Full-time $45,000 - $55,000 a year 1 day ago Benefits Paid parental leave Health insurance Dental insurance 401(k) Paid time off Work from home Parental leave Vision insurance Flexible schedule Qualifications Teamwork Interpersonal skills SEM campaigns Attention to detail Pay-per-click (PPC) advertising Data-driven problem-solving Marketing analytics Paid search marketing Paid search advertising campaigns Full Job Description Pay-Per-Click Strategist (Google Ads & PPC)
Location:
Lexington, KY |
In-Person Job Type:
Full-Time Salary:
$45,000-$55,000 Annually Do you get a little too excited about a beautifully optimized Google Ads campaign? Love digging into data, finding opportunities, and watching conversions climb? Think a great cost-per-lead is worth celebrating? Creekmore Marketing is looking for a Pay-Per-Click Strategist to join our growing team in Lexington, Kentucky! We're searching for someone who knows their way around Google Ads, loves analyzing performance, and isn't afraid to roll up their sleeves to make campaigns even better. If you're equal parts analytical, creative, and obsessed with getting results, keep reading! A Little About Us We're Creekmore Marketing, a fast-growing, full-service digital marketing agency headquartered in Lexington, Kentucky, helping businesses across the country get MORE. More leads. More customers. More visibility. More growth. You get the idea. From SEO and AI search optimization to paid advertising, social media, website design, and everything in between, we're passionate about helping businesses grow through smart strategies, innovative technology, and a whole lot of marketing magic. We're a team of creative thinkers, problem-solvers, data enthusiasts, and genuinely good humans who believe great work and a great workplace should go hand in hand. We work hard, celebrate wins, support one another, and aren't afraid to challenge the status quo. About the Role As our Pay-Per-Click Strategist , you'll help drive the strategy, execution, and optimization of paid advertising campaigns for businesses across the country. You'll work alongside our talented PPC Manager and account management team to make sure our campaigns aren't just generating clicks. They're generating real results. We're looking for someone who can think strategically, dig into the numbers, identify opportunities, and confidently recommend improvements. Because at Creekmore, we're not in the business of spending advertising dollars just to spend them. We're in the business of making them work harder.
What Your Success Will Look Like Google Ads Strategy & Optimization:
Develop, manage, and optimize Google Ads, OpenAI and Display campaigns that drive qualified leads, conversions, and measurable business growth.
Data, Data & More Data:
Dive into Google Ads, Google Analytics 4 (GA4), and campaign reporting to uncover trends, identify opportunities, and turn numbers into actionable insights.
Campaign Performance:
Monitor key metrics like cost-per-click, cost-per-lead, conversions, and return on ad spend to continuously improve campaign performance.
Conversion Rate Optimization:
Evaluate landing pages, websites, and user experiences to recommend improvements that turn more visitors into customers.
Team Collaboration:
Work closely with our PPC manager, account managers, designers, and development team to execute strategies that make an impact.
Creative Problem-Solving:
Identify underperforming campaigns, troubleshoot issues, test new approaches, and find opportunities to deliver MORE.
Process Improvements:
Help refine our paid advertising strategies, internal processes, reporting, and overall campaign efficiency. Stay Ahead of the
Game:
Keep up with Google Ads updates, automation, AI-powered advertising tools, and emerging paid media opportunities.
Who We're Looking For Google Ads Experience:
You have at least 1 year of hands-on Google Ads experience and understand campaign setup, optimization, keyword strategy, and performance tracking. Don't know it all, that's okay- we can teach you! (Google Ads isn't totally a foreign language to you.)
Analytical Mindset:
You love numbers, spreadsheets, trends, and figuring out the story behind the data. (You probably have a favorite spreadsheet.)
Google Analytics Knowledge:
You're comfortable navigating GA4 and using performance data to make informed recommendations. (Data is kind of your love language.)
Strategic Thinker:
You don't just identify a problem. You come prepared with ideas for solving it. (Solutions, not excuses!)
Detail-Oriented:
You notice the little things because you know small adjustments can make a BIG difference. (The details matter, and you know it.)
Organized & Accountable:
You can juggle multiple campaigns, prioritize effectively, and keep things moving without someone constantly checking in. (Micromanagement? Not our style.)
Strong Communicator:
You can explain campaign performance, recommendations, and technical concepts in a way that actually makes sense. (You could explain PPC to a toddler.)
Relentlessly Curious:
You're excited about new technology, AI, automation, and everything happening in digital advertising. (Because this industry doesn't sit still, and neither do we.)
Team Player:
You bring positive energy, collaborate well, and genuinely care about the success of your teammates and clients.
Bonus Points If You Have:
Google Ads certifications. Experience managing multiple client accounts within a marketing agency. Experience with Google Tag Manager, conversion tracking, and GA4. Experience with Performance Max, remarketing, and lead generation campaigns. Familiarity with AI-powered advertising tools and automation. Our Core Values At Creekmore, our core values aren't just words on a wall. They're how we work, how we treat people, and how we make decisions.
Win-Win Mindset:
When our clients win, we win. We believe in creating solutions that benefit everyone.
Relentless Curiosity:
We ask questions, embrace change, and never stop learning. There's always something new to discover!
Positivity:
We bring good energy, lift each other up, and celebrate success together. Do the Right Thing, Always!: Integrity matters. We believe in doing what's right, even when no one's watching.
No Bullshit Approach:
No fluff. No unnecessary drama. Just honest communication, accountability, and great work. If these sound like your kind of values, there's a good chance you'll fit right in! The Perks We believe talented people do their best work when they feel supported, appreciated, and have room to grow. Here's a little of what makes working at Creekmore pretty awesome:
Health Benefits:
Partially employer-paid medical insurance, plus dental and vision insurance.
Flexible Paid Time Off:
PTO, sick days, and a floating holiday, because life happens outside of work!
Paid Parental Leave:
Supporting you and your growing family.
Company Computer:
One less thing to worry about!
Flexible Start Times:
Not everyone operates on the exact same schedule, and we get that. Start anytime between 7 am and 9 am EST.
Work-Life Balance:
When the workday ends, we want you to unplug, recharge, and enjoy your life.
Regular Manager Check-Ins:
We invest in your success through feedback, coaching, and development opportunities.
A Team You'll Actually Enjoy Working With:
Supportive coworkers, collaboration, celebrations, and a culture that doesn't take itself too seriously. And did we mention we're growing? That means opportunities to grow with us!
Compensation Base Salary:
$45,000-$55,000 annually Your starting salary will depend on your experience, skills, and qualifications, with consideration for internal pay equity and future growth opportunities. We believe in rewarding great work, providing opportunities for professional development, and recognizing the contributions our team members make.
Location:
Lexington, Kentucky Work Arrangement:
In-Person- work from home
Fridays Schedule:
Full-Time, Monday-Friday Equal Opportunity Employer Creekmore Marketing is proud to be an equal opportunity employer. We welcome applicants from all backgrounds and make employment decisions without regard to race, color, religion, sex, age, national origin, citizenship, marital status, military or veteran status, genetic information, sexual orientation, gender identity, disability, or any other status protected by applicable law. We are committed to creating a positive, inclusive workplace where everyone has the opportunity to thrive.
Pay:
$45,000.00 - $55,000.00 per year
Benefits:
401(k) Dental insurance Flexible schedule Health insurance Paid time off Vision insurance