Find & Apply For Search Engine Optimization Specialist Jobs in Baton Rouge, Louisiana

GLO Resources is currently hiring an experienced Senior Director of Paid Search to work in Baton Rouge, LA. The starting rate of pay is between $120k

• $125k annually with a performance bonus after the 1 year. The schedule is Monday
• Friday, 8am
• 5pm or 8:30am
• 5:30am.

This is an excellent opportunity to work with a digital marketing agency where you can make a meaningful impact on team development, client success, and business growth.

Position Summary:

The Senior Director of Paid Search will lead and oversee the performance, strategy, and growth of its Paid Search department. This senior leadership role is responsible for developing effective advertising strategies, improving campaign performance, strengthening client relationships, and leading the development of department leaders and team members. The ideal candidate will bring strong paid search expertise, proven leadership experience, and the ability to improve operational processes while supporting client retention and company growth. This individual will work closely with executive leadership, Account Management, Sales, and other departments to ensure the Paid Search team delivers consistent, high-quality results.

Key Responsibilities:

Lead paid search strategy, campaign performance, and optimization initiatives across client accounts. Monitor key performance indicators (KPIs), establish performance benchmarks, and identify opportunities for improvement. Develop and maintain standardized campaign strategies, optimization frameworks, and standard operating procedures (SOPs). Oversee department leaders, provide coaching and mentorship, and support employee development and career growth. Manage hiring, onboarding, performance reviews, corrective actions, and other employee management responsibilities in coordination with HR. Evaluate staffing needs, team capacity, and account workloads to support efficient operations and future growth. Strengthening client retention by providing strategic guidance, supporting account renewals, and helping resolve escalated client concerns. Partner with Account Management to ensure client issues are addressed promptly, and advertising performance and return on investment (ROI) are communicated effectively. Support business development efforts, including new client onboarding, sales presentations, requests for proposals (RFPs), and enterprise-level opportunities. Collaborate with executive leadership and cross-functional departments to align paid search strategies with company objectives. Maintain relationships with advertising platform representatives, including Google, to identify new tools, features, and strategic opportunities. Monitor industry trends, emerging advertising technologies, and applicable platform and original equipment manufacturer (OEM) program requirements. Review operational processes, document incidents, and implement corrective measures to improve quality, consistency, and accountability. Prepare and communicate department performance updates, staffing forecasts, and strategic recommendations to leadership. Travel as needed for client meetings and business reviews. May be assigned other duties, as necessary.

Qualifications:

Previous experience using various advertising platforms such as Google Analytics, Google Ads Manager, Bing Ads, or similar programs. Proven ability to oversee monthly client budgets ranging from $20k to $150k. Background in marketing for higher priced products. Demonstrated experience in paid search advertising, campaign strategy, and performance optimization. Proven leadership experience managing teams, developing employees, and holding team members accountable for performance. Strong understanding of campaign performance metrics, KPIs, advertising ROI, and data-driven decision-making. Experience developing operational processes, SOPs, performance standards, and scalable workflows. Experience supporting client retention, resolving escalated issues, and communicating advertising performance to stakeholders. Ability to assess staffing needs, manage team capacity, and align resources with business objectives. Strong strategic thinking, analytical, organizational, and problem-solving skills. Excellent written and verbal communication skills, with the ability to collaborate across departments and present recommendations to leadership. Ability to manage competing priorities, lead departmental initiatives, and drive continuous improvement. Familiarity with advertising platform partnerships, industry trends, and applicable advertising compliance requirements. Must be able to pass a background check

Preferred Experience & Skills:

Previous marketing experience within the automotive industry is highly preferred. Experience using Google Analytics, Google Ads Manager, Bing Ads, Fluency, and DD36 or similar programs. Proven ability to oversee monthly client budgets up to $170k. Background in a digital marketing agency managing multiple client accounts. Proven ability to oversee departmental performance and update lead directors, managers, or other department heads. Involvement in client renewals, revenue retention, new business development, and enterprise-level proposals. Familiarity with Google Ads and other paid advertising platforms, automation tools, and reporting technologies. Knowledge of OEM advertising programs and co-op compliance requirements.

Physical Requirements:

This position involves regular physical activity, including: Ability to sit or stand for extended periods while performing computer-based tasks. Frequent use of computers, keyboards, and other standard office equipment. Ability to communicate effectively in person, by phone, and through virtual meetings.

Benefits:

Health Insurance Vision Insurance Dental Insurance Life Insurance 401(K) Eligibility PTO Others to be discussed

Pay:

$120,000.00

• $125,000.

00 per year Application Question(s): Describe your professional experience managing or leading paid search advertising campaigns and/or paid search teams. What type of clients or industries have you supported in your paid search career? Please describe your experience managing multiple client accounts. What is the largest monthly paid search advertising budget you have managed or overseen? Please include the approximate budget amount and describe your responsibilities for budget allocation and performance monitoring. Which paid search advertising platforms, analytics tools, and reporting technologies have you used professionally? Do you have professional experience managing paid search campaigns for automotive businesses or other high-value products or services?

Work Location:

In person