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SR SEO ANALYST

at Horizontal Talent

SR SEO ANALYST

at Horizontal Talent in Rochester, Minnesota Posted in 3 days ago. $36.00 - $70.00 per hour Join a high-impact digital marketing team as a Senior SEO Analyst focused on search visibility, content optimization, and emerging AI discoverability. This is a 12-month remote opportunity to help shape how a large, complex organization appears across traditional search engines, generative AI tools, and knowledge-driven discovery experiences. Responsibilities Lead enterprise SEO initiatives that improve organic visibility, audience engagement, and measurable business outcomes. Partner with content, marketing, engineering, analytics, product, and subject-matter teams to prioritize and execute search initiatives. Research keywords, topics, audiences, competitors, and search intent to uncover optimization opportunities. Translate SEO and audience insights into content recommendations, briefs, assignments, and optimization plans. Manage SEO workflows, project tracking, content prioritization, and reporting across multiple stakeholders. Evaluate technical SEO elements such as crawlability, indexability, site structure, performance, metadata, internal linking, and structured content. Build reporting that connects search performance and AI visibility to business goals at the topic, content, and audience level. Analyze large datasets using Python, APIs, Google Search Console, Adobe Customer Journey Analytics, and related tools. Monitor visibility in AI-powered environments, including citation share, mention share, source inclusion, competitor presence, and answer accuracy. Improve machine-readable content, schema markup, semantic HTML, content architecture, and entity representation across search and AI platforms. Collaborate with engineering and product partners to turn technical SEO findings into clear, actionable improvements. Stay current on evolving search behavior and recommend adjustments to content and optimization strategies. Skills 7+ years of hands-on SEO experience in enterprise-scale or complex environments. Strong technical SEO knowledge, including crawlability, indexation, site architecture, structured data, and performance optimization. Experience working with Python, APIs, Google Search Console, Adobe Customer Journey Analytics, and large-scale datasets. Ability to develop SEO measurement frameworks and connect performance metrics to business outcomes. Understanding of generative search, AI visibility, and emerging answer-engine optimization concepts. Knowledge of schema markup, semantic HTML, metadata, content architecture, and entity-based SEO. Strong research skills across keywords, topics, competitors, audiences, and content performance. Excellent communication skills with the ability to present complex findings in a clear, actionable way. Proven project leadership and the ability to manage multiple deliverables in a fast-paced, cross-functional setting. Preferred Skills Experience with large-scale content ecosystems containing both structured and unstructured content. Background in healthcare, life sciences, financial services, or another highly regulated industry. Familiarity with knowledge graphs, semantic search, and AI content retrieval. Experience building dashboards or automated reports using APIs and Python. Exposure to Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or AI visibility measurement. Horizontal is committed to fostering a workplace where diversity, equity, and inclusion are valued and respected. We welcome candidates with a wide range of backgrounds, experiences, and perspectives who are eager to contribute in a collaborative and inclusive environment. By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex. Please apply through this online posting or by visiting our Job Board at www.horizontaltalent.com/job-board. Applications will be accepted for 4 weeks. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $36 - $70 per hour based on qualifications and experience.