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CWILL INC

Cary, NC Job Details Full-time $100,000 - $150,000 a year 20 hours ago Benefits Paid holidays Relocation assistance Health insurance 401(k) Paid time off 401(k) matching Qualifications Mandarin Product development project management Product marketing Product discovery Digital marketing tools SQL B2B business model Bachelor's degree SaaS platforms Experience with SaaS (as product category for technical sales engineers) Product strategy Marketing analytics SaaS Marketing controlled experiments research Data analytics technologies Technical product management experience within tech Full Job Description Base Location Required

CA, TX, NJ, NC, IL

Location:

Remote/Hybrid must be based in

CA, TX, NJ, NC, or IL Employment Type:

Full-time About the Role SEO & Speed is CWILL's SEO product for Shopify brands and DTC merchants — helping them improve site content quality, keyword coverage, search indexing, and organic traffic. The product is in active development, with upcoming capabilities spanning site diagnostics, keyword analysis, page optimization, AI content generation, GEO strategy, and SEO reporting. We're looking for a Product Manager with deep SEO domain expertise and SaaS product experience to own SEO & Speed's roadmap and execution. This is not a trainee role — you're expected to bring strong SEO knowledge from day one and drive meaningful product outcomes independently. What You'll Do Product Planning & Delivery Own SEO & Speed's product roadmap: prioritize features, write clear product specs, and drive execution across site diagnostics, keyword suggestions, page optimization, AI content generation, and SEO reporting Lead features from discovery through design, engineering, and launch to post-launch review Define what \"good\" looks like for SEO & Speed's core outputs: diagnostic scores, optimization suggestions, and AI-generated content SEO Domain Apply deep SEO knowledge to product decisions — keyword strategy, meta optimization, site architecture, crawlability, indexing, Core Web Vitals, and AI-generated content quality Stay current on search algorithm changes, GEO (Generative Engine Optimization), AI search behavior, and the evolving SEO tool landscape Translate technical SEO concepts into merchant-friendly product experiences User & Market Research Conduct user interviews and analyze feedback from Shopify merchants and DTC brand owners Track competitors across SEO tools, AI content platforms, and Shopify SEO apps — and produce structured competitive analysis Turn merchant pain points and market signals into prioritized product decisions GTM & Commercialization Define product packaging, pricing tiers, conversion flows, and new user onboarding Partner with Sales and CS to improve trial-to-paid conversion and merchant retention What We're Looking For Required 3+ years of product management experience, with at least 1-2 years focused on SEO tools, SEO SaaS, or content/marketing technology Deep SEO fundamentals: keyword research, on-page optimization, meta tags, site architecture, crawlability, indexing, and organic traffic growth Hands-on experience with SEO and analytics tools: Google Search Console, Google Analytics, Ahrefs, Semrush, Similarweb, or similar B2B SaaS product experience — comfortable owning the full product lifecycle from discovery to launch Analytical ability — SQL basics, Excel/dashboards, and A/B testing Professional proficiency in both English and Mandarin Chinese, written and spoken, is required for this role. Nice to Have Shopify ecosystem experience (Shopify apps, DTC merchants, independent stores) Background in AI content generation, GEO, or AI-powered SEO tools Experience designing merchant onboarding or conversion optimization flows Familiarity with technical

SEO:

structured data (schema.org), Google Search API, sitemap management Has personally run SEO campaigns, built a website, or operated an online store Compensation & Benefits Salary commensurate with experience 401(k) PTO & Paid Holidays Health Insurance CWILL is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable federal, state, or local law.

Job Type:

Full-time Pay:

$100,000.00 - $150,000.00 per year

Benefits:

401(k) matching Health insurance Paid time off Relocation assistance Application Question(s): Do you require sponsorship such as H1b, L1?

Education:

Bachelor's (Required)

Experience:

SaaS:

2 years (Required)

SEO Product Management:

3 years (Required)

Language:

Mandarin (Required)

Work Location:

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Find & Apply For Search Engine Optimization Specialist Jobs in Cary, North Carolina

Bilingual Mandarin Product Manager (SEO SaaS Product)