Find & Apply For Search Engine Optimization Specialist Jobs in Fort Lee, New Jersey

Ads Manager Vertical Guru Fort Lee, NJ Job Details Full-time $40,000 - $80,200 a year 1 hour ago Benefits Health insurance Paid time off Qualifications Social media advertising campaigns Paid advertising campaign management Google Tag Manager Marketing strategy development Data-driven problem-solving Facebook Marketing analytics Paid search marketing Campaign performance reporting Copywriting Full Job Description Job Overview We are seeking a dynamic and results-driven Ads Manager to lead our digital advertising initiatives and drive impactful marketing campaigns across multiple platforms. In this role, you will develop, implement, and optimize paid media strategies that enhance brand visibility, increase engagement, and maximize return on investment. Your expertise in performance marketing and media buying will be essential to managing advertising budgets effectively while leveraging data-driven insights to refine campaigns continually. Join us if you're passionate about digital marketing, media planning, and delivering measurable results through innovative advertising solutions. Duties Develop comprehensive paid search and social media advertising strategies across platforms such as Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and Microsoft Ads to meet campaign objectives. Conduct detailed keyword research using SEO tools and analytics platforms to identify high-performing keywords that boost campaign performance. Manage and optimize PPC (pay-per-click) campaigns by adjusting bids, targeting parameters, ad copy, and landing pages to improve conversion rates. Monitor media performance analytics using tools like Google Analytics, DoubleClick, Google Tag Manager, and web analytics reporting to assess campaign effectiveness. Allocate and manage marketing campaign budgets efficiently across multiple channels while ensuring maximum ROI through continuous performance analysis. Implement conversion optimization techniques by analyzing user behavior data and adjusting campaigns accordingly to increase lead generation or sales. Prepare detailed reports on media performance metrics and insights for stakeholders to inform future marketing strategies. Skills Proven experience in performance marketing with a strong understanding of paid search marketing (SEM) and social media advertising. Expertise in managing budgets in a search marketing role with a focus on ROI maximization. Proficiency with advertising platforms such as Google Ads, Google AdWords, Bing Ads, Microsoft Ads, Facebook Advertising, Twitter Ads, and DoubleClick. Strong knowledge of web analytics tools including Google Analytics and web analytics reporting for data-driven decision making. Skilled in keyword research, media planning, media buying, and using SEO tools for optimization purposes. Ability to analyze media performance analytics and utilize marketing analytics for continuous improvement. Experience with conversion optimization techniques within e-commerce or digital marketing campaigns. Familiarity with tools like Google Tag Manager for tracking conversions and user interactions effectively. Excellent spreadsheet skills including proficiency with pivot tables for data analysis and reporting purposes. Strong understanding of digital marketing strategies such as SEM, SEO, paid search marketing, social media management, and affiliate marketing. Join us as an Ads Manager to craft innovative advertising campaigns that captivate audiences while driving measurable success!

Pay:

$40,000.00 - $80,200.00 per year

Benefits:

Health insurance Paid time off

Work Location:

In person