Sr. SEO Manager Albany, NY based advertising agency is seeking a Senior Search Engine Optimization (SEO) Manager with deep understanding and experience in SEO and Google Analytics. You will work closely with account managers, content writers and the rest of the digital team to improve the visibility of our client's web sites online. Knowledge of SEO tactics, Google Analytics and general online marketing strategy are essential for this role. You will generate reports, review websites, recommend improvements, as well as document, test and verify changes. Brawn Media is dedicated to finding the most passionate and qualified candidates; Compensation for this position is negotiable and commensurate with experience. We support our hard-working team with frequent team food, and a flexible and fun work environment. We also offer paid time off, medical and dental benefits - including telemedicine - and 401k with employer matching.
Main Duties and Responsibilities:
- Assist in the development of client's overall SEO Strategy
- Perform ongoing keyword research to support the efforts of content writers and marketing managers
- Review and assess current website content for quality and optimization purposes
- Write/update/optimize page titles, H1's and meta data
- Review technical code to provide recommendations in accordance with established best practices and have the ability to understand and rank for featured snippets
- Manage additional content managers/third parties/partners for overall SEO content
- Perform technical audits and implement key findings
- Develop and implement new linking building strategies
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Perform additional SEO related tasks as necessary and when advised by leadership
- Maintain local business listings though Google Business Profiles, other online directories and through partnerships with third parties
- Provide regular analyses of KPI's and recommendations per client
- Create custom SEO reports for clients on an as needed basis
- Utilize Google Analytics, GA4, Search Console, SEMRush and other tools such as Screaming Frog, Ahrefs, Spyfu, etc to produce actionable insights
- Utilize Excel, Google Data Studio and other reporting platforms to organize and present data
Job Qualifications:
- Bachelor's Degree or equivalent experience
- At least 4 years' SEO experience, previous digital agency experience preferred
- Google Analytics Certification; Advanced knowledge preferred
- Experience with WordPress preferred
- Strong understanding of keyword research including tools
- Understanding of web design and coding best practices and how they relate to SEO
- Ability to work on several projects simultaneously
- Strong analytical skills
- Strong organizational skills
- Proficiency in Microsoft Office, especially Excel; Advanced knowledge preferred
Pay:
$63,100.00 - $76,100.00 per year
Benefits:
401(k) 401(k) matching Dental insurance Health insurance Paid time off Vision insurance
Education:
Bachelor's (Required)
Experience:
SEO:
4 years (Required)
Work Location:
Hybrid remote in Albany, NY 12205