Find & Apply For Search Engine Optimization Specialist Jobs in Kent, Washington

SEO & Paid Media Specialist

ALEKO - 3.5

Kent, WA Job Details Full-time $85,000 - $105,000 a year 11 hours ago Benefits Dental insurance 401(k) Flexible schedule Qualifications Marketing ROI (MROI) improvement Optimizing product pages Content editing Managing budgets in a search marketing role Digital marketing budget management SEO error detection and correction Analysis skills Online blogs Attention to detail SEO Content marketing SEO projects Data interpretation Pay-per-click (PPC) advertising Managing projects Google Search Console Marketing analytics Paid search marketing Content strategy alignment Conversion rate optimization (CRO) Websites Search engine marketing (SEM) strategy development Full Job Description Job Overview We are seeking a detail-oriented and results-driven SEO & Paid Media Specialist to join our marketing team. In this role, you will be responsible for executing and managing paid search marketing campaigns, optimizing search engine visibility, and analyzing performance metrics to drive traffic and conversions. The ideal candidate will have a strong understanding of Google Ads, Google Analytics, SEO tools, and budget management within a search marketing context. This position offers an exciting opportunity to develop and implement strategies that enhance our online presence and contribute to overall business growth. Key Responsibilities SEO & Content Develop and execute SEO strategies to improve organic search visibility, traffic, keyword rankings, and revenue. Optimize website content for traditional and AI-powered search, including Google, Bing, and emerging AI search experiences. Conduct regular technical, on-page, content, and competitive SEO audits and provide actionable recommendations. Identify and resolve e-commerce SEO opportunities related to product pages, category pages, internal linking, faceted navigation, and structured data/schema. Perform keyword research and identify opportunities for new and existing website content. Develop strategies to improve rankings for priority e-commerce product pages, category pages, and blog content. Write and optimize SEO-focused blog articles, landing pages, category pages, and other website copy. Refresh and optimize existing content based on search performance, conversion data, and keyword opportunities. Monitor organic search performance, keyword rankings, traffic, conversions, and other key SEO metrics using Google Search Console, Google Analytics 4, and other SEO tools. Stay current on search algorithm updates, AI search developments, and SEO best practices. Paid Advertising Own the strategy, execution, management, and ongoing optimization of Google Ads campaigns. Manage campaign budgets, bidding strategies, keywords, audiences, targeting, and ad copy. Manage Google Ads campaign types including Search, Shopping, Performance Max, and remarketing. Manage and optimize Google Merchant Center, product feeds, and Shopping campaign performance. Analyze campaign performance and optimize toward ROAS, revenue, conversions, profitability, and other business goals. Conduct paid search keyword and competitive research. Maintain accurate conversion tracking and measurement across Google Ads and Google Analytics 4 to ensure reliable performance reporting. Identify testing and optimization opportunities to continually improve campaign performance. Monitor advertising spend and ensure budgets are focused on profitable products and campaigns. May support Amazon Ads and other marketplace advertising as the role develops. Additional Digital Marketing Support social media scheduling, content publishing, and maintenance of the content calendar as needed. Write or edit captions and coordinate existing photo, video, and graphic assets for social media content. Support email marketing campaigns using established templates and creative assets as needed. Write and edit email copy, including subject lines, preview text, and calls to action. Support additional digital marketing campaigns and initiatives as needed. What Success Looks Like Improve organic traffic and rankings for priority product and category pages. Increase organic revenue and conversions through effective SEO strategy and execution. Grow Google Ads revenue while maintaining or improving target ROAS and profitability. Identify and implement SEO opportunities that translate into measurable revenue and conversions. Maintain accurate tracking and provide clear, actionable performance reporting. Continuously test and improve campaigns, landing pages, product pages, and content. Use performance data to identify opportunities and make recommendations that directly contribute to company growth. Experience & Qualifications Required 2+ years of hands-on SEO experience, including keyword research, on-page optimization, content strategy, and website auditing. 2+ years of hands-on Google Ads experience with direct responsibility for campaign strategy, management, budget allocation, and optimization. Demonstrated ability to improve organic search rankings, traffic, and conversions through SEO strategy and execution. Demonstrated experience managing and optimizing Google Ads based on ROAS, revenue, and conversion goals. Experience with Google Shopping, Performance Max, Google Merchant Center, and e-commerce product feeds is strongly preferred. Experience writing and optimizing SEO-focused blogs, landing pages, category pages, and website content. Strong understanding of current SEO best practices and search engine ranking factors. Familiarity with AI search optimization and evolving search behavior, or demonstrated ability to stay current with emerging search technologies. Experience analyzing SEO and paid advertising performance and translating data into actionable strategies. Experience with Google Analytics 4 and Google Search Console. Strong writing, editing, and proofreading skills. Strong analytical skills and attention to detail. Ability to manage multiple projects and marketing channels simultaneously. Experience with social media publishing and email marketing platforms is preferred but not required. Amazon Ads experience is a plus but not required. This role is ideal for candidates passionate about digital marketing who want to leverage their expertise in both SEO and paid media to make a measurable impact on brand visibility and growth.

Pay:

$85,000.00 - $105,000.00 per year

Benefits:

401(k) Dental insurance Flexible schedule

Work Location:

Hybrid remote in Kent, WA 98032