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Marketing
Social Media Strategist / Specialist
Bentonville, AR
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Job Description Insight Global's top retail client is seeking a Social Analytics Manager to lead the development of a scalable reporting and measurement infrastructure for their Store Social program. This person will be responsible for creating the reporting framework, KPI strategy, dashboards, and analytics processes needed to support a complex operation spanning multiple regions and hundreds or thousands of store locations. The ideal candidate has deep experience analyzing large-scale social media, community, influencer, or franchise-style programs and can turn large volumes of performance data into actionable business insights. This role will partner closely with social, marketing, communications, and leadership teams to establish a best-in-class measurement strategy that supports business decision making over the next year and beyond. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.
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https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements 5+ years of experience in social media analytics, marketing analytics, digital analytics, or business intelligence. Experience supporting large-scale social media programs with multiple markets, regions, locations, franchises, stores, or business units. Strong expertise building KPI frameworks, reporting processes, and executive dashboards from the ground up. Advanced experience with reporting and visualization tools such as Tableau, Power BI, Looker, or similar platforms. Strong analytical skills with experience translating large datasets into business recommendations. Experience working with data from major social platforms including Meta, Instagram, TikTok, LinkedIn, YouTube, and X. Proven ability to communicate findings to executive and non-technical stakeholders. Experience managing cross-functional stakeholders and influencing measurement strategy. Experience supporting a retailer, franchise organization, multi-location brand, or enterprise social program. Background working with large influencer, ambassador, creator, or advocacy programs. Experience with social listening and community measurement platforms such as Sprinklr, Sprout Social, Brandwatch, Meltwater, or Talkwalker. Familiarity with SQL, Power BI, advanced Excel, or data modeling concepts.