Find & Apply For Social Media Strategist / Specialist Jobs in Summerfield, Florida

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Marketing & Digital Media Specialist Department:

Marketing Reports To:

Operations Manager Position Summary The Marketing & Digital Media Specialist is responsible for developing, implementing, and managing marketing strategies that generate qualified leads, strengthen brand awareness, support sales growth, and promote the Companys pole barn, metal building, agricultural building, horse arena, fencing, roofing, and related construction services. This position requires hands-on experience with digital advertising, social media, content creation, website marketing, search engine optimization (SEO), lead generation, photography, videography, and marketing performance analysis. The ideal candidate understands how to promote construction projects through compelling visual content and online interest into qualified customer inquiries.

Essential Duties and Responsibilities:

Digital Marketing Develop and manage digital marketing campaigns across search engines, social media platforms, email, and other online channels. Create and manage paid advertising campaigns, including Google Ads, Google Local Services Ads, Facebook, Instagram, YouTube, and other relevant platforms. Monitor advertising budgets, cost per lead, cost per appointment, cost per acquisition, and return on advertising investment. Test advertising copy, images, videos, audiences, landing pages, and campaign strategies. Recommend adjustments to improve lead quality and campaign performance. Maintain accurate campaign records and provide regular marketing reports.

Social Media & Content Creation:

Develop and maintain a content calendar. Create and publish professional content featuring: Pole barn projects Metal buildings Horse barns and arenas Agricultural buildings Workshops and garages Fencing projects Roofing projects Site preparation and land clearing Customer testimonials Construction progress updates Before-and-after project photos Capture and edit photographs and videos at job sites. Create short-form videos, project walkthroughs, educational content, customer testimonials, and promotional advertisements. Write clear, accurate, and engaging captions, advertisements, blogs, emails, and website content. Maintain consistent branding, messaging, and visual standards. Respond to or route social media inquiries and customer comments according to Company procedures.

Website & Search Marketing:

Maintain and update Company website content. Create or coordinate service pages, project galleries, landing pages, and location-specific content. Improve website visibility through SEO best practices. Research keywords related to pole barns, post-frame buildings, metal buildings, horse arenas, garages, workshops, fencing, roofing, and construction services. Monitor website traffic, search rankings, lead sources, and conversion performance. Identify website improvements that increase customer inquiries and estimate requests.

Lead Generation & Sales Support:

Develop marketing campaigns that generate qualified leads. Coordinate with sales personnel to track lead quality and customer outcomes. Monitor lead response times and follow-up activity. Assist with customer email campaigns, promotions, referral programs, and reactivation campaigns. Support sales presentations, trade shows, home shows, community events, and promotional activities. Maintain marketing materials, brochures, project portfolios, presentations, and customer testimonials.

Brand & Reputation Management:

Maintain consistent Company branding across digital and printed materials. Monitor online reviews, business listings, and Company reputation. Assist with customer review requests and testimonial collection. Maintain accurate business information across online directories and social media profiles. Monitor competitor advertising, digital presence, and market activity.

Marketing Analytics & Reporting:

Prepare monthly reports that may include: Marketing spending Leads generated Cost per lead Qualified leads Appointments scheduled Estimates generated Contracts sold Revenue attributed to marketing Cost per customer acquisition Advertising return on investment Website traffic Social media reach and engagement Online review activity

Required Qualifications:

High school diploma or equivalent required. Associates or bachelors degree in marketing, communications, digital media, business, or a related field preferred. 2-5 years of experience in digital marketing, social media marketing, content creation, or advertising. Experience managing paid digital advertising campaigns. Experience creating and editing professional photos and videos. Experience with social media platforms and business marketing tools. Experience using website content management systems. Knowledge of SEO, online lead generation, and marketing analytics. Written and verbal communication skills. Ability to manage multiple projects and meet deadlines. Valid drivers license or required travel Must have transportation.

Preferred Qualifications:

Experience marketing construction, building, home improvement, agriculture, roofing, fencing, or related services. Experience with customer relationship management (CRM) software. Experience with Google Analytics and advertising reporting tools. Experience with graphic design software. Experience operating cameras, drones, or professional video equipment. Knowledge of pole barns, post-frame construction, metal buildings, or construction terminology. Experience creating content for local service businesses.

Required Digital Media Skills:

The employee should be proficient or experienced in: Social media content creation Short-form video production Photography and photo editing Video editing Graphic design Digital advertising Google Ads Google Local Services Ads Facebook and Instagram advertising YouTube marketing SEO Website content management Email marketing CRM and lead tracking Marketing analytics and reporting Key Performance Indicators (KPIs): Performance may be evaluated based on: Number of qualified leads generated Cost per qualified lead Lead-to-appointment conversion rate Appointment-to-sale conversion rate Marketing-generated revenue Advertising return on investment Website traffic and conversion rate Search visibility Social media engagement Growth in followers and audience reach Content production consistency Customer reviews and testimonials Accuracy and timeliness of marketing reports

Physical Requirements:

Ability to travel to job sites. Ability to work outdoors in varying weather conditions when capturing project content. Ability to stand, walk, climb stairs, and safely access approved job-site areas. Ability to occasionally lift and carry marketing equipment weighing up to 25 pounds. Ability to operate cameras, mobile devices, computers, and related equipment.

Work Environment:

Work may be performed in an office, at construction sites, at customer locations, and remotely when approved. The position may require occasional travel, evening or weekend work for events, project filming, or time-sensitive marketing activities.

Employment Type:

Full-Time and/or

Part-Time Salary:

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