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Social Media Strategist / Specialist
Sadieville, KY

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Vitruvian

Social Media Coordinator

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Job Description

Overview We are seeking an energetic and detail-oriented Social Media Coordinator to lead our brand's online presence across multiple platforms. This paid position offers an exciting opportunity to craft compelling content, engage with diverse audiences, and elevate our digital marketing efforts. As a vital member of our marketing team, you will develop innovative social media strategies, monitor performance metrics, and foster meaningful relationships with followers and media partners. Your creativity and analytical skills will drive brand awareness and community engagement in a fast-paced environment committed to growth and excellence. Duties Develop and execute comprehensive social media content marketing strategies tailored to various platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Create engaging multimedia content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and media editing software. Manage social media scheduling and publishing through applications like Hootsuite and Buffer to ensure consistent brand messaging. Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activity; utilize these insights for ongoing campaign optimization. Analyze social media analytics and marketing online analytics to measure campaign performance, track key metrics such as engagement rates, reach, impressions, and conversions using Google Analytics and other tools. Collaborate with public relations teams to enhance brand reputation through strategic communication efforts across digital channels. Conduct keyword research for SEO purposes to improve content visibility; optimize posts for search engines and platform algorithms. Oversee paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI while managing budgets effectively. Maintain strong relationship management with influencers, media outlets, partners, and community members to foster brand loyalty. Proofread all content for accuracy, clarity, branding consistency, and adherence to style guidelines before publication. Qualifications Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms. Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator) for content creation and editing. Familiarity with media editing tools for video editing and photography enhancement. Knowledge of social media analytics tools including Google Analytics to monitor digital marketing performance metrics. Experience with social listening tools like Hootsuite or Buffer for real-time engagement monitoring. Strong understanding of SEO principles, keyword research techniques, and digital marketing best practices. Excellent written communication skills with the ability to craft compelling content that aligns with branding strategies. Ability to analyze data insights to inform strategic decisions; experience in marketing analytics is highly desirable. Exceptional relationship management skills with the ability to collaborate effectively across teams and external partners. A proactive mindset with strong proofreading skills ensuring high-quality content delivery in a fast-paced environment. Join us as a Social Media Coordinator where your creativity fuels our brand's story! This role offers a dynamic environment where your innovative ideas will make a tangible impact on our digital presence while supporting your professional growth in the vibrant world of digital marketing.
Pay:
$18.13 - $29.06 per hour
Work Location:
In person