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Marketing
Social Media Strategist / Specialist
Dedham, MA
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Job Summary We are seeking a dynamic and innovative Social Media Manager/Assistant Practice Manager to elevate our online presence and support the operational excellence of our practice. This role combines strategic social media management with administrative leadership, ensuring brand consistency, engaging content creation, and effective communication across various platforms. The ideal candidate will be passionate about digital marketing, skilled in media editing tools, and adept at building strong relationships with clients and team members alike. Join us to drive impactful marketing campaigns while supporting the seamless running of our practice! Duties Develop and implement comprehensive social media strategies across multiple platforms, including Facebook, Instagram, Tiktok, and others to increase brand awareness and engagement. Create compelling content—ranging from written posts to graphics and videos—using Canva to ensure visually appealing messaging. Conduct social listening to monitor brand reputation, industry trends, and customer feedback, leveraging insights for continuous improvement. Analyze social media performance metrics using Google Analytics, web analytics, and platform-specific analytics tools to optimize campaigns and report on digital marketing performance. Coordinate public relations efforts by managing media relations, drafting press releases, and fostering positive community engagement. Oversee digital marketing campaigns including Facebook Advertising, ensuring targeted outreach and measurable results. Maintain consistent branding across all channels while proofreading content for accuracy and tone. Support practice operations by assisting with relationship management tasks, scheduling appointments, and handling client inquiries professionally. Collaborate with the marketing team on e-commerce initiatives and content marketing strategies to boost online sales and visibility.
EXPERIENCE
Proven experience in social media management or digital marketing roles with a strong portfolio demonstrating successful campaigns. Familiarity with social media platforms' algorithms, advertising tools, and analytics dashboards such as Google Analytics. Proficiency in graphic design software including Adobe Photoshop, Illustrator, and Adobe Creative Suite for media editing and content creation. Experience with social listening tools like Hootsuite or Buffer for monitoring brand reputation and industry trends. Knowledge of SEO best practices, keyword research, web analytics, and marketing online analytics to enhance campaign effectiveness. Strong written communication skills with an eye for proofreading and content writing tailored to target audiences. Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment. Prior experience in public relations or relationship management is a plus; familiarity with branding principles is highly desirable. Join us in shaping vibrant online communities while supporting the smooth operation of our practice! This paid position offers an exciting opportunity for growth within a forward-thinking organization committed to excellence in both digital marketing and client service.
Pay:
$60,000.00 per year
Benefits:
Dental insurance Employee discount Health insurance Paid time off Retirement plan Vision insurance