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VD
Vibrant Dermatology
Social Media Manager/Assistant Practice Manager
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Based on Massachusetts data
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What they do
A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.
$68,389 / year median in Massachusetts
+9% projected growth
Job Description
Job Summary We are seeking a dynamic and innovative Social Media Manager/Assistant Practice Manager to elevate our online presence and support the operational excellence of our practice. This role combines strategic social media management with administrative leadership, ensuring brand consistency, engaging content creation, and effective communication across various platforms. The ideal candidate will be passionate about digital marketing, skilled in media editing tools, and adept at building strong relationships with clients and team members alike. Join us to drive impactful marketing campaigns while supporting the seamless running of our practice! Duties Develop and implement comprehensive social media strategies across multiple platforms, including Facebook, Instagram, Tiktok, and others to increase brand awareness and engagement. Create compelling content—ranging from written posts to graphics and videos—using Canva to ensure visually appealing messaging. Conduct social listening to monitor brand reputation, industry trends, and customer feedback, leveraging insights for continuous improvement. Analyze social media performance metrics using Google Analytics, web analytics, and platform-specific analytics tools to optimize campaigns and report on digital marketing performance. Coordinate public relations efforts by managing media relations, drafting press releases, and fostering positive community engagement. Oversee digital marketing campaigns including Facebook Advertising, ensuring targeted outreach and measurable results. Maintain consistent branding across all channels while proofreading content for accuracy and tone. Support practice operations by assisting with relationship management tasks, scheduling appointments, and handling client inquiries professionally. Collaborate with the marketing team on e-commerce initiatives and content marketing strategies to boost online sales and visibility.