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Now viewing: Social Media Coordinator
WP
WPE Printing
Social Media Coordinator
Job Description
Who we're looking for We want someone who lives on social — the person who already knows what's trending on TikTok before it hits everyone else, who thinks in Reels and Shorts, and who gets genuinely excited about turning a printed backdrop or a foam prop into scroll-stopping content. But we don't just want vibes. We want someone who watches the numbers as closely as the trends — who checks the analytics after every post, knows why one video hit 50K views and another flopped, and uses that to make the next one better. If you love both the creative and the data behind it, keep reading. This is a marketing-focused role : your job is to grow our brand, build our audiences, and make WPE Printing and Haddad Events impossible to ignore online. What you'll do Own our presence across 3-4 social platforms (Instagram, TikTok, Facebook, YouTube, and/or LinkedIn) — planning, posting, and engaging with our community Create and edit YouTube videos — from behind-the-scenes shop footage and event setups to product showcases and how-tos Produce short-form video (Reels, TikTok, Shorts) built around current trends, sounds, and formats Write captions, hooks, and copy that actually get people to stop and watch Track performance with platform insights and Google Analytics — reach, engagement, watch time, follower growth, conversions — and report on what's working Run and optimize paid social campaigns (Facebook/Instagram Ads) to grow reach and leads Spot trends early and pitch content ideas that keep us ahead of the curve Keep website and e-commerce content fresh and on-brand (WordPress) Apply basic SEO so our content gets found Support product launches, seasonal promos, and campaigns with content built to convert Work alongside our leadership and production teams to turn real projects into great content What you bring Hands-on experience running social media accounts — ideally for a brand or business, not just personal A real portfolio or examples of video content you've created and edited (YouTube, Reels, TikTok, etc.) Fluency with short-form video tools and trends, plus comfort with longer-form YouTube editing A head for numbers — you can read analytics, interpret what the data is telling you, and adjust strategy to improve results Strong copywriting and a good instinct for tone and hooks Experience with Facebook/Instagram Ads and paid social basics Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, and/or InDesign) or comparable design/editing tools Familiarity with WordPress, Google Analytics, and e-commerce content is a plus The ability to juggle several projects at once without dropping details Self-starter energy — you bring ideas to the table instead of waiting to be told what to post Nice to have Marketing experience in printing, signage, events, retail, design, or creative production A track record of growing a brand through both organic content and paid ads Comfort being on camera or directing others in front of it About us WPE Printing, based in Fairfax, VA and Columbia, MD, specializes in custom printing, event backdrops, branded displays, signage, foam props, trade show graphics, and creative visual solutions for businesses, event professionals, and customers nationwide. There's a constant stream of visually striking work happening in our shop — we need someone who can capture it and turn it into content that grows our brands.