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ID 2959456

Business Unit Dickinson State University Location Dickinson Posted 07/10/2026 Full/Part Time Full-Time Department Marketing & Communications Close Date Open Until Filled Add to My Favorite Jobs Email this Job Position Information

DICKINSON STATE UNIVERSITY

(DSU) is a regional comprehensive institution within the North Dakota University System, whose primary role is to contribute to intellectual, social, economic, and cultural development, especially to Southwestern North Dakota. The University's mission is to provide high quality, accessible programs; to promote excellence in teaching and learning; to support scholarly and creative activities; and to provide service relevant to the economy, health, and quality of life for the citizens of the State of North Dakota. DSU is seeking a Social Media and Marketing Specialist .The Social Media and Marketing Specialist's role is to lead Dickinson State University's social media presence, produce engaging digital content, and support strategic marketing campaigns that drive student recruitment. The Social Media and Marketing Specialist manages daily content creation, oversees multi-platform engagement, and collaborates closely with the Office of Admissions on targeted recruitment initiatives. This position is also responsible for coordinating print and digital mailers and assisting with campaign planning, execution, and vendor communication. The role strengthens DSU's brand by showcasing student life, academic programs, and the Blue Hawk experience across all digital and print channels.

MINIMUM QUALIFICATIONS

Education:

Associate's degree or higher in communications, social media marketing, or related field AND three (3) years of directly related experience

REQUIRED COMPETENCIES

Displays knowledge and understanding of social media platforms, their respective participants/audiences (Facebook, Twitter, Instagram, YouTube, Snapchat, TikTok, etc.) Demonstrates excellent writing, editing, and language skills. Demonstrates excellence and understanding in marketing strategies Displays ability to effectively communicate information and ideas. Detail-oriented, with strong office management skills.

PREFERRED QUALIFICATIONS

Bachelor's degree in related field

DELIVERABLES & OUTCOMES

Social Media Management Oversee and manage the University's primary social media accounts. Serve as a reference for other University-related social media accounts. Develop and distribute relevant content topics to reach DSU's target audiences. Create, curate, and manage all published content (images, video and written). Monitor, listen, and respond to users in a \"social\" way while cultivating leads for recruitment and engagement. Develop and expand community and/or influencer outreach efforts. Meet with University students, staff, and faculty to gather information for use in development of media content. Compile reports on analytics and other trends that helps to inform the decision making of the OMC Director, team members in OMC, and the Director of Admissions. Monitor trends in social media tools, applications, channels, design, and strategy. Participate in ongoing education to remain highly effective. Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Compile and distribute internal and external communication pieces to appropriate platforms (media core, blogs, social media, etc.) Collaborate on an organized content calendar to support consistent, strategic messaging Marketing Campaigns Develop and execute digital social media campaigns as needed across a variety of platforms. Responsible for facilitating the development and distribution of multimedia for social networks, advertising and beyond. Design, create, post, and manage promotions and social ad campaigns on time and within budget, including University event promotions. Collaborate with marketing leadership and admissions to plan and execute targeted recruitment campaigns. Lead development of digital ads, landing pages, email content, and promotional materials. Lead audience segmentation, message strategy, and campaign timelines that support enrollment goals. Track campaign performance, provide insights, and recommend improvements. Coordinate print and digital mailers on behalf of DSU to support student recruitment initiatives. Work closely with the Office of Admissions to plan timelines, content, lists, and mailing strategies. Ensure all mailers reflect DSU brand standards and promote accurate, compelling information. Manage vendor communication, printing coordination, and delivery timelines as needed. Manage vendor relationships including printers, mail houses, and ad placement partners to ensure accurate, timely, and high-quality campaign execution. Event Coverage and Campus Engagement Provide photo, video, and social media coverage for admissions events, student activities, athletics, and community partnerships. This includes scheduling work study students to work these events. Build relationships across campus to gather stories, identify content opportunities, and elevate the student experience. Support content needs for recruitment events, open houses, and campus visits. Service to the Institution Assist with Office of Marketing & Communications special projects. Be courteous and act in alignment with the DSU code of conduct. Develop positive relationships with university students, faculty, and staff to demonstrate goodwill. Develop positive relationships with community members/groups to foster goodwill toward the University. Represent DSU at public events as needed and attend events as assigned (i.e. SOAR, commencement, TR Symposium, etc.). This may include work after normal business hours and on weekends. Hire, train, and monitor student employees, including scheduling. Oversee student workers, interns and graduate assistants as needed on various UR tasks across the team. Serve as a member of DSU's crisis communication team by managing and monitoring social media during crisis events. This may include work after normal business hours and on weekends. Utilize Outlook for scheduling meetings, appointments and personal leave, as directed. Participate in professional development opportunities. Greet guests, answer phones, transfer phone calls and perform other customer service as required on a daily basis. Participate in team and departmental meetings and trainings. Serve on DSU work groups, task forces, and committees. Complete other duties as assigned, in a timely manner and with a positive outlook.

COMPENSATION PACKAGE

$40,000-55,000/annually, commensurate with qualifications and experience Comprehensive fringe benefits, including, but not limited to: 100% employer-paid health insurance (family or single coverage) TIAA retirement Tuition waiver benefits Possible eligibility to participate in the Public Service Loan Forgiveness Program with the US Department of Education.

View https:

//www.dickinsonstate.edu/about/employment/ for information on the above and other benefits offered.

MAIN OFFICE/WORKING LOCATION

Dickinson, ND

STARTING DATE

As soon as possible

POSITION DETAILS

3210 Public Information Professional 12-month term (July 1 - June 30) Full-time (100%) Non-exempt from FLSA Overtime Benefited

DISCLAIMER CLAUSE

This job announcement is not intended, and should not be construed, to be a complete list of all responsibilities, duties, skills, efforts, or working conditions associated with the job. It is intended to be an accurate reflection of those principal job elements essential to making fair pay decisions and determining job performance. For more information about the position, contact supervisor, Julie Obrigewitsch

PREFERENCE DATE

July 19, 2026 APPLICATION

INFORMATION

Applications received by the preference date will receive first consideration; the position will remain open until filled. Complete the online application at http://www2.dsu.nodak.edu/jobopenings/regular.aspx provide three (3) references with contact information upload a letter of application/cover letter upload a curriculum vitae/resume upload transcripts (if applicable) upload a portfolio of demonstrable work as it pertains to this position Applicants should fully describe qualifications and experience, with specific reference to each of the qualifications and responsibilities listed above as minimum/required/preferred because this is the information on which the initial review of materials will be based. Only applicants who appear best qualified based on this review will be contacted for an interview. The submission of all required materials by the preference date is the responsibility of the applicant. (

Note:

incomplete applications may not be considered). Unofficial, or copies of official, transcripts are acceptable at the time of inquiry, but official transcripts will be required if hired. If you need to order transcripts you can have them emailed to DSU.HR@dickinsonstate.edu , faxed to 701-483-2574, or mailed DSU Human Resources, 291 Campus Drive, Dickinson, ND 58601. Both internal and external applicants are eligible to apply if they are legally authorized to work in the United States. Federal

USCIS I-9

employment certification is required at hire. Employer Sponsorship will not be considered. ND Veteran's Preference laws apply to this position. Applicants who are eligible to claim veteran's preference must provide proof of eligibility by the preference date. Due to access to restricted information, the successful candidate will be required to complete a satisfactory criminal history record check before beginning employment. Pursuant to N.D.C.C. 44-04-18.27, applications and any records related to the applications that identify an applicant are confidential, except records related to the finalists of the position, which are open to the public after the search committee has identified the finalists. As an employer, the State of North Dakota prohibits smoking in all places of state employment in accordance with

N.D.C.C. 23-12-10.

Dickinson State University is an equal opportunity and affirmative action institution that does not discriminate based on race, color, sex, sexual orientation, gender, national origin, age, religion, gender identity, creed, marital status, veteran's status, political belief or affiliation, information protected by the Genetic Information Nondiscrimination Act (\"GINA\"), or disability in its admissions, student aid, employment practices, educational programs, or other related activities. Pursuant to Title IX of the Education Amendments of 1972, Dickinson State University does not discriminate based on sex in its educational programs, activities, or employment opportunities as required by Title IX. Dickinson State University complies with the provisions of the North Dakota Human Rights Act. Dickinson State University encourages applications from diverse candidates and candidates who support diversity. Inquiries concerning Title VI, VII, ADA, ADEA, Title IX, and Section 504 may be referred to either the Title IX Coordinator, Dr. Kathy Geisen, Dickinson State University, 291 Campus Drive, May Hall, Room 226, Dickinson, ND 58601 (701) 502-2081, dsu.titleix@dickinsonstate.edu or to the Affirmative Action Officer, Krissy Kilwein, Dickinson State University, 291 Campus Drive, May Hall, Room 309, Dickinson, ND 58601, (701) 502-4304, dsu.equalopportunity@dickinsonstate.edu . In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, Dickinson State University publishes an Annual Security and Fire Safety Report. The report includes the University's policies, procedures, and programs concerning safety and security, as well as three years of crime statistics for our campus. As a prospective employee, you are entitled to a copy of this report. The report and statistical data can be found here. 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Social Media and Marketing Specialist