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Marketing
Social Media Strategist / Specialist
El Paso, TX
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Social Media Coordinator Anh Lee, MD El Paso, TX Job Details Part-time $15 an hour 12 hours ago Qualifications Bachelor's degree SEO Facebook Instagram Time management Full Job Description We are seeking a creative, energetic, and highly organized Social Media Coordinator to grow and manage the online presence of our practice. This role is ideal for someone who lives and breathes social media, understands trends, and knows how to turn everyday moments into engaging content that builds trust, attracts new patients, and showcases our brand. The ideal candidate has hands-on experience with Instagram, Facebook, and TikTok , enjoys taking photos/videos, has strong writing skills, and brings fresh ideas to the table. You should be comfortable creating content in a fast-paced medical office setting while maintaining professionalism, confidentiality, and attention to detail. Responsibilities Manage all company social media platforms including Instagram, Facebook, TikTok , and future channels Create engaging photo, video, and written content that reflects the brand voice Capture behind-the-scenes footage, office culture, procedures (where appropriate), patient stories, and educational content Edit short-form videos/Reels for maximum engagement Develop creative campaigns, promotions, giveaways, and brand awareness strategies Write compelling captions tailored to each platform Stay current on trends, hashtags, algorithm changes, and viral content opportunities Build and maintain a consistent posting schedule Respond professionally to comments, messages, and online engagement when needed Monitor analytics, growth metrics, engagement, and traffic performance Suggest new ideas to increase followers, leads, and patient conversions Coordinate with staff and providers to gather content opportunities Protect patient privacy and ensure HIPAA compliance in all content Qualifications Proven experience managing business social media accounts Strong experience with Instagram, Facebook, TikTok Excellent skills in photo/video capture and editing Creative eye for branding, aesthetics, and storytelling Strong writing, grammar, and proofreading skills Knowledge of Canva, CapCut, Adobe, or similar editing platforms preferred Organized, dependable, and able to multitask efficiently Self-starter who brings new ideas without needing constant direction Comfortable working in a professional medical environment Knowledge of SEO, hashtags, analytics, and growth strategy preferred Preferred Traits Fun, upbeat personality Trend-aware and confident on camera/content creation Strong sense of urgency and time management Detail-oriented with pride in quality work Passion for beauty, wellness, aesthetics, or healthcare marketing Education Bachelor's degree in Marketing, Communications, Media, or related field preferred (experience may substitute).