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Now viewing: Social Media Coordinator
MH
Maven HQ
Social Media Coordinator
Job Description
Overview We are seeking a dynamic and energetic Social Media Coordinator to elevate our beauty institute brand presence across multiple digital platforms. This role offers an exciting opportunity to craft compelling content, engage with diverse audiences, and monitor digital marketing performance to ensure impactful campaigns. The ideal candidate is passionate about social media trends, skilled in content creation, and eager to drive brand awareness through innovative strategies. Join us to be at the forefront of digital storytelling and community engagement, making a real difference in how our brand connects with the world. Duties Develop and implement comprehensive social media strategies aligned with marketing goals to increase brand visibility and engagement. Create, curate, and manage engaging content across all social media platforms, including text, images, videos, and graphics using tools like Adobe Creative Suite and media editing tools. Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitive activity for continuous campaign optimization. Manage social media advertising campaigns on platforms such as Facebook Advertising and other paid channels to maximize reach and ROI. Analyze social media metrics using tools like Google Analytics, Buffer, Hootsuite, and web analytics to assess campaign performance and inform future strategies. Foster relationships with influencers, media outlets, and community partners to enhance brand reputation through public relations efforts. Oversee daily social media management tasks including scheduling posts with Buffer or Hootsuite, proofreading content for accuracy, and ensuring consistent branding across all channels. Skills Proficiency in social media platforms such as instagram, Twitter, LinkedIn, TikTok, basic video editing on capcut Knowledge of SEO best practices and keyword research to optimize content discoverability. Ability to analyze marketing online analytics and social media performance data to measure success and identify opportunities for improvement. Excellent communication skills with a knack for relationship management and community engagement. Familiarity with digital marketing performance monitoring techniques including media performance analytics and marketing analytics tools.