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Social Media Strategist / Specialist
Madisonville, TX

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Kramer Autoplex

SOCIAL MEDIA & COMMUNITY SPECIALIST

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Job Description

NOW HIRING
SOCIAL
MEDIA & COMMUNITY SPECIALIST
Kramer Autoplex | Madisonville, TX Kramer Chevrolet/GMC & Kramer Chrysler Dodge Jeep Ram
LEAD OUR SOCIAL PRESENCE. CONNECT OUR COMMUNITY. HELP DRIVE OUR GROWTH.
You're creative enough to capture attention, organized enough to manage a calendar, and confident enough to lead a project from idea to execution. You know how to bring people together—and how to turn that energy into productive results. Bring that leadership to Kramer Autoplex! We're looking for a Social Media & Community Specialist to take ownership of our social media presence, local community marketing, and dealership events across our Chevrolet/GMC and CDJR stores. This is a hands-on leadership role with responsibility for planning, coordinating, executing, and measuring our efforts. You'll work closely with ownership, management, and the marketing team to strengthen our brand, support dealership operations, and build lasting community relationships.
WHAT YOU'LL LEAD
Social Media Strategy & Content Own the social media calendar, content priorities, and publishing schedule for Facebook, Instagram, TikTok, and YouTube. Develop, create, and edit engaging videos, photos, and graphics that showcase our vehicles, people, customers, and community involvement. Coordinate with marketing leadership to align content with dealership goals, campaigns, and brand standards. Set deadlines, coordinate participation, and ensure content is completed and delivered consistently. Identify relevant trends and bring fresh ideas that strengthen engagement and generate customer interest. Online Engagement & Brand Reputation Oversee timely, professional responses to comments, messages, and social media inquiries. Coordinate with the appropriate dealership teams to ensure customer questions and opportunities receive follow-through. Monitor customer feedback and emerging issues, keeping management informed. Maintain a consistent, approachable brand voice across our social channels. Community Partnerships & Events Lead relationships with local businesses, schools, organizations, and community groups. Identify partnership and sponsorship opportunities that align with dealership goals. Plan and coordinate community events, dealership promotions, and employee celebrations. Manage event logistics, staff participation, promotional content, and follow-up. Represent Kramer Autoplex as an engaged, professional member of the Madisonville community. Dealership Collaboration & Marketing Support Take an active role in daily dealership operations and collaborate with sales leadership on lead handling, appointments, and customer engagement. Coordinate personalized lead-response videos, customer delivery content, and vehicle photography with the sales team. Develop YouTube and other video content employees can use in customer communications. Organize staff photo sessions and maintain a current photo library for dealership websites and marketing materials. Help develop and execute the overall dealership marketing and operations plan. CRM Performance & Accountability Serve as a dealership resource for CRM processes, lead quality, and follow-up performance. Work with management to identify gaps in lead handling and recommend improvements. Track social engagement, audience growth, inquiries, appointments, and other agreed-upon performance indicators. Deliver weekly and monthly reports to ownership and management with clear results, insights, and action steps.
WHAT YOU BRING
Experience in social media management, marketing, community relations, project coordination, or a related leadership role. The ability to take ownership, organize competing priorities, and hold projects accountable to deadlines. Strong photography, video creation, editing, and social media skills. Confidence communicating with ownership, managers, employees, customers, and community partners. A professional, engaging presence on camera and at events. Comfort using analytics, CRM systems, and performance reports to guide decisions. Initiative, sound judgment, and the ability to lead through collaboration. Automotive dealership experience is a plus.
MAKE YOUR IDEAS VISIBLE. MAKE YOUR LEADERSHIP COUNT.
From the content people see to the events they attend, you'll help shape how our community experiences Kramer Autoplex. We want someone ready to set the pace, bring the team together, and take pride in the results. Apply today for the Social Media & Community Specialist position at Kramer Autoplex in Madisonville, TX! Submit your résumé and examples of social media campaigns, content, or events you've led. Tell us what you created, how you organized it, and the impact you made.
Pay:
$48,000.00 - $60,000.00 per year
Benefits:
401(k) Dental insurance Employee discount Health insurance Life insurance Paid time off Vision insurance
Work Location:
In person

Benefits

  • Paid Time Off (PTO)
  • 401(k) Plans
  • Health Insurance
  • Dental Insurance