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Account Executive
Canton, OH
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WRL Advertising

Account Executive Marketing

Job Description

Primary Objectives:
Service existing customers Plan and implement scheduled sales and marketing strategies Assist customers in planning and coordinating projects Generate sales leads through industry networking, online research and company prospect database Maintain regular contact with account base, ensuring customer satisfaction Represent our organization within the community Cultivating new business
Detailed Responsibilities Include:
Meeting new clients and determining client marketing/advertising needs by utilizing product, service knowledge, marketing research, media capabilities, and audience characteristics. Knowledge of agency services and how they apply to clients. Create estimates by working with sales team, artists, copywriters, web developers to estimate costs, as well as outside vendors if needed Guide creative production by coordinating market research, copywriting, art layout, web development and media elements as needed Implement advertising campaigns by negotiating with media outlets Evaluate, adjust and redirect advertising campaigns by studying and analyzing sales results, demographics, surveys, and other market research information Manage accounts with short term effectiveness and long term growth plans Contacting prospective leads, setting up new business meetings and closing accounts Position Standards Three to five years in marketing, advertising, media, sales or communication Bachelor's degree in Marketing, Sales, or related Business field. Knowledge of Advertising Agency capabilities Cold calling and prospecting ability Good written and verbal communication, sales presentation and closing skills Proficient in Microsoft Office Suite Experience in web and multimedia project management a plus. This Company Describes Its Culture as: Detail-oriented
  • quality and precision-focused Aggressive
  • competitive and growth-oriented People-oriented
  • supportive and fairness-focused
Paid Training:
Yes Job Type:
Full-time Pay:
$40,000.00
  • $100,000.
00 per year
Benefits:
401(k) 401(k) matching Health insurance Life insurance Paid time off Ability to
Commute:
Canton, OH 44718 (Required)
Work Location:
In person

Benefits

  • Paid Time Off (PTO)
  • 401(k) Plans
  • Professional Development
  • Health Insurance
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