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Advertising Sales Representative
Walnut, CA
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Cultivated Agency is a California-based, marketing team, supporting our in-house brands in the cannabis, hemp, nicotine, and consumer products industries. We move fast, think creatively, and believe great marketing combines strong ideas with disciplined execution. Our team works across multiple brands, each with its own identity, audience, and marketing goals. The Role We're looking for a Digital Marketing Coordinator who can turn ideas into campaigns and campaigns into measurable results. You'll take ownership of email marketing, paid advertising, marketing automation, and audience segmentation across multiple brands. From developing campaign concepts and writing compelling copy to launching campaigns and analyzing performance, you'll be involved in the entire process. This is a hands-on position for someone who enjoys both the creative and analytical sides of marketing. We're looking for someone who takes initiative, stays organized, and constantly looks for ways to improve results. What You'll Do Email Marketing & Automation Plan, build, schedule, and execute email marketing campaigns for B2B, B2C, and retail audiences. Manage email campaigns using Klaviyo. Develop campaign concepts, write engaging copy, and coordinate with designers on creative assets. Maintain a rolling 90-day campaign plan and a 3-week execution calendar. Build and optimize automated email flows, including welcome sequences, customer nurturing, post-purchase communications, and event follow-ups. Conduct A/B testing to improve subject lines, engagement, click-through rates, and conversions. Paid Digital Advertising Develop, launch, and manage paid advertising campaigns across approved platforms, including Meta, TikTok, YouTube, connected TV (CTV), in-game advertising, and X. Execute both brand-awareness and performance-driven advertising strategies. Manage campaign budgets, audience targeting, retargeting, and creative testing. Monitor campaign performance and identify opportunities to improve efficiency and results. Work with designers and content creators to develop effective advertising assets. Stay informed about advertising platform policies and restrictions affecting regulated industries. CRM, Audience Segmentation & Lead Generation Manage marketing audiences and segmentation across multiple brands and customer types. Build targeted campaigns based on customer behavior, geography, interests, and purchase history. Maintain clean, accurate email lists and support healthy email deliverability. Create and manage lead capture forms, surveys, and campaign landing pages. Work with the Sales team to support lead generation, nurturing, and conversion tracking. Maintain marketing integrations and automation workflows between relevant systems. Copywriting & Campaign Content Write compelling copy for email campaigns, digital advertisements, landing pages, blogs, and website content. Adapt messaging to match each brand's unique voice, audience, and objectives. Develop clear calls to action that encourage engagement and measurable results. Collaborate with the creative team to ensure messaging and visuals work together. Customer Loyalty & Product Testing Manage brand loyalty and Fan Club programs, including birthday rewards, exclusive offers, early access, and merchandise campaigns. Coordinate product testing campaigns, customer surveys, and feedback collection. Track program participation, engagement, and redemption performance. Compile customer feedback and share actionable insights with the product development team. Analytics & Performance Optimization Track campaign performance using Google Analytics, advertising dashboards, email platforms, and CRM data. Monitor key metrics such as CTR, CPC, conversions, ROAS, audience growth, and email engagement. Prepare monthly performance reports with insights and recommendations. Identify trends, test new approaches, and continuously improve campaign performance. Measure success based on campaign objectives, from brand awareness and lead generation to direct sales. Campaign Coordination & Execution Collaborate with the Social Media, Design, Content, Web, and Sales teams to execute coordinated campaigns. Manage assigned projects, deadlines, approvals, and deliverables through Monday.com. Ensure campaigns are accurate, on-brand, and approved before launch. Keep multiple campaigns moving forward across different brands without sacrificing quality. What We're Looking For 1-3+ years of hands-on experience in digital marketing, email marketing, or paid advertising. Experience using Klaviyo or similar email marketing platforms. Working knowledge of Meta Ads Manager and digital advertising campaign management. Strong copywriting skills and the ability to adapt messaging for different audiences. Familiarity with Google Analytics and digital marketing performance metrics. Experience with audience segmentation, automated campaigns, and A/B testing. Strong organizational skills and the ability to manage multiple projects simultaneously. Detail-oriented, proactive, and comfortable working in a fast-paced environment. Comfortable working independently while collaborating with a creative team. A problem-solving mindset and a willingness to learn new platforms and marketing strategies. Nice to Have Experience in cannabis, hemp, nicotine, or other regulated consumer industries. Familiarity with advertising restrictions and compliance requirements. Experience with Shopify, HubSpot, Jotform, and Monday.com. Experience with customer retention, loyalty programs, and lead nurturing. Knowledge of conversion tracking, retargeting, and campaign attribution. Familiarity with SEO, landing page optimization, and e-commerce marketing. Requirements Must be at least 21 years of age, where required for assigned duties. Must be able to work full-time on-site in Rosemead, California. Must be comfortable working with brands in regulated product categories. Why Join Us?
Multi-brand experience:
Work with different brands, audiences, and marketing strategies rather than focusing on a single product.
Creative freedom:
Bring ideas to the table, test new approaches, and contribute to meaningful campaigns.
Real ownership:
Take campaigns from concept through launch, optimization, and reporting.
Professional growth:
Expand your experience across email, advertising, CRM, automation, and performance marketing.
Collaborative environment:
Work alongside designers, content creators, marketers, and sales professionals. We're looking for someone who doesn't just execute tasks but takes pride in the results. If you're creative, analytical, organized, and excited about building brands, we'd love to hear from you.
Job Type:
Full-time Pay:
$22.00 per hour
Benefits:
Employee discount Health insurance Paid time off Application Question(s): How many years of marketing experience do you have? What email platforms do you have experience with? What type of digital advertising have you had experience with? Do you have a reliable form of transportation?
Experience:
Copywriting:
1 year (Preferred)
Work Location:
In person
Benefits
Paid Time Off (PTO)
Health Insurance
Dental Insurance
Discounts/Reimbursements
Review key factors to help you decide if the role fits your goals.