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Advertising Sales Representative
Lanark, IL
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Events & External Marketing Coordinator Position Summary The Events & External Marketing Coordinator plans and runs Association events and promotes Lake Carroll to external audiences, supporting property sales, membership growth, and community reputation. This position manages event logistics, vendor relationships, and marketing campaigns across digital and traditional channels. The role reports to the General Manager and works closely with the Pool, Marina, & Fitness Manager, as well as the Communications Director. Key Responsibilities Event Planning & Execution Plan, budget, promote, and execute a year-round calendar of member events, such as: Seasonal celebrations (Memorial Day, Fourth of July, Labor Day, holiday gatherings) Concerts, live music, and entertainment events Family events, youth activities, and community festivals Lake & beach events such as band of the barge, boat regatta, etc. Social and networking events for new and prospective members Coordinate vendors, entertainers, caterers, rentals, permits, and volunteers Manage event registration and payment processing Oversee setup, onsite management, and teardown, ensuring safety and a high-quality experience Track attendance, revenue, and expenses, and evaluate events through member feedback Collaborate with Association committees and volunteer groups on event planning External Marketing & Promotion Develop and carry out a marketing plan that promotes Lake Carroll to prospective buyers, visitors, and the regional community Create engaging content, including photography, video, graphics, email campaigns, and blog posts Coordinate advertising, print materials, signage, and promotional campaigns Partner with real estate agents, builders, and local businesses to promote property sales and community awareness Support guest and prospect tours, open houses, and welcome materials Build relationships with local media, chambers of commerce, tourism organizations, and community partners Attend various trade shows as needed to promote the Administration Develop and manage event and marketing budgets Track marketing performance and report results to the General Manager Maintain brand consistency across all communications Coordinate with internal departments to ensure accurate, timely promotion of amenities and programs Qualifications Required High school diploma or equivalent 2+ years of experience in event planning, marketing, communications, hospitality, or a related field Strong written and verbal communication skills Proficiency with social media platforms, email marketing tools, and basic graphic design software (such as Canva or Adobe) Strong organizational skills with the ability to manage multiple events and deadlines Customer service mindset and ability to work well with members, volunteers, vendors, and staff Ability to work weekends, evenings, and holidays as events require Ability to pass a background check Preferred Bachelor's degree in marketing, communications, hospitality, event management, or a related field Experience in a POA, resort, club, tourism, or real estate setting Experience with website content management systems and photography or video editing Experience managing budgets and vendor contracts Familiarity with event or association management software Valid driver's license with a clean driving record Physical Requirements Ability to stand, walk, and be active for extended periods during events Ability to lift up to 40 lbs and help with event setup and teardown Ability to work outdoors in varying weather conditions Work Schedule This is a full-time position with a schedule that follows the event calendar. Weekend, evening, and holiday availability is required, particularly during the summer season and for major events. Days off are scheduled during the week in coordination with the General Manager.
Compensation & Benefits Salary:
$44,000 - $47,000 per year, depending on experience Health, dental, and vision insurance Paid time off and holidays Retirement plan / 401(k) Member amenity privileges Opportunities for professional development Lake Carroll Association is an Equal Opportunity Employer. Employment is contingent upon a successful background check.
Pay:
$44,000.00 - $47,000.00 per year
Benefits:
401(k) 401(k) matching Dental insurance Health insurance Life insurance Paid time off Retirement plan Vision insurance Application Question(s): Are you willing to work evenings, weekends, & holidays as needed?
Work Location:
In person
Benefits
Paid Time Off (PTO)
401(k) Plans
Professional Development
Other Retirement and Savings
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