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Advertising Sales Representative
Hatfield, MA
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About Treeworks Treeworks is a High Times Cannabis Cup winning, premium cannabis brand based in the state of Massachusetts. We are a rapidly growing, locally owned company with products on over 350 dispensary shelves in Massachusetts and New Jersey, across 5 different product categories. Treeworks' prioritizes applicants who live in the towns determined as areas of disproportionate impact by the Massachusetts Cannabis Control Commission. Specifically targeting Holyoke, Springfield, Greenfield, Amherst and West Springfield. We are also seeking to hire minorities, persons with disabilities, women, members of the LGBTQ community, as well as individuals that have a drug-related CORI but are otherwise legally employable in a cannabis-related enterprise Job Summary The Marketing Coordinator supports the development and execution of marketing initiatives that strengthen brand awareness, increase customer engagement, and support business growth. This role coordinates marketing projects across digital, social, content, retail, events, and customer engagement channels while ensuring initiatives are executed effectively and aligned with business objectives. Key ResponsibilitiesProject Management Coordinate marketing projects from inception through completion, including timelines, vendors, stakeholders, budgets, and deliverables. Support brand collaborations, sponsorships, retail activations, and other marketing initiatives. Conduct market and competitive research and maintain regular communication with the Marketing Manager regarding priorities, timelines, and project status. Digital Marketing, Analytics & Reporting Coordinate digital marketing and advertising initiatives across platforms including iHeartJane, Dutchie, and emerging channels. Establish, track, and report KPIs across digital advertising, email, social media, and other measurable marketing initiatives. Analyze campaign performance and provide recommendations to improve engagement, conversion, ROI, and return on ad spend. Develop regular performance reporting highlighting results, trends, opportunities, and areas for improvement. Research emerging platforms, technologies, and marketing strategies and recommend opportunities based on performance and business impact. Partner with the Marketing Manager to help prioritize marketing resources and budget toward initiatives that support measurable brand and revenue objectives. Customer Success Management Monitor and respond to customer inquiries, reviews, testimonials, feedback, and complaints across relevant communication channels. Maintain accurate customer interaction records and manage customer-facing phone and communication systems. Identify customer testimonials and feedback for potential marketing use and escalate significant or recurring issues as appropriate. Track customer feedback trends and communicate insights that may inform marketing, sales, product, or operational decisions. Field Marketing Support Manage the production, inventory, and distribution of marketing materials, including printed collateral, retail displays, event assets, and company swag. Manage marketing asset requests and ensure sales and field marketing teams are appropriately stocked with materials. Event Management Plan, coordinate, promote, and execute company events, conferences, retail activations, and other brand experiences. Coordinate with internal teams, retail partners, vendors, and venues to support successful execution. Manage event materials, signage, promotional assets, and swag, and provide on-site support as needed. Social Media, Content & Community Management Partner with Treeworks' Social Media Manager to maintain a consistent brand presence across social platforms, including scheduling, posting, community engagement, and performance monitoring. Required Qualifications Must be legally allowed to work in the country (e.g., work authorization, citizenship, or visa) 1-3 year cannabis industry experience preferred 1-3 years experience in marketing or project management (preferred) 1-3 years experience with Canva or illustrator preferred Must be willing to travel occasionally, including overnight Benefits & Compensation Health, Dental & Vision insurance, FSA/ DCFSA, Generous PTO Package Internal & Cross functional growth potential Culture specific related benefits (Inclusive culture, employee centric environment etc) Equal Employment Opportunity Statement Treeworks is an equal opportunity employer and does not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status.
Pay:
$60,000.00 - $70,000.00 per year
Benefits:
Dental insurance Flexible schedule Flexible spending account Health insurance Paid time off Professional development assistance Vision insurance