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Position Summary La Finca Coffee is looking for a creative, outgoing, and motivated Marketing & Customer Engagement Coordinator to help grow our brand, connect with our community, and create memorable customer experiences. This position combines social media management, digital marketing, community outreach, and customer onboarding. The ideal candidate is someone who enjoys creating engaging content, building relationships, and finding new ways to bring customers through our doors. Key Responsibilities Social Media Management & Content Creation Manage and maintain La Finca Coffee's social media presence, including Facebook, Instagram, TikTok, and other relevant platforms. Create engaging content, including photos, videos, reels, stories, and promotional graphics. Develop and maintain a consistent social media content calendar. Highlight menu items, seasonal drinks, promotions, employees, events, and behind-the-scenes activities. Respond to social media messages, comments, and customer inquiries in a timely and professional manner. Monitor engagement, follower growth, and content performance. Identify current social media trends and creative opportunities to increase brand awareness. Marketing & Brand Promotion Assist in developing and executing marketing campaigns to increase customer traffic and sales. Create promotional materials for in-store specials, seasonal offerings, loyalty programs, and community events. Coordinate marketing efforts with cafe management to ensure promotions align with business goals. Support email marketing, customer newsletters, and digital communications. Maintain consistent branding and messaging across marketing materials. Identify opportunities for local advertising, partnerships, and cross-promotions. Assist with planning and promoting special events, product launches, and community activities. Customer Onboarding & Engagement Welcome and engage new customers, introducing them to La Finca Coffee, our products, and our brand. Educate customers about our loyalty and rewards programs and encourage enrollment. Help customers become familiar with our menu, ordering options, and available services. Develop strategies to convert first-time visitors into repeat customers. Collect customer feedback and share insights with management to improve the customer experience. Help maintain customer relationships through follow-up communications, promotions, and personalized engagement. Identify opportunities to increase customer retention and repeat visits. Community Outreach & Business Development Build relationships with local businesses, schools, organizations, and community groups. Identify partnership opportunities to introduce La Finca Coffee to new customers. Coordinate outreach initiatives, sampling opportunities, and community promotions. Assist with promoting catering, bulk coffee purchases, and other business opportunities. Represent La Finca Coffee at local events and networking opportunities as needed. Develop creative ideas to strengthen La Finca's visibility throughout Eureka and surrounding communities. Marketing Performance & Reporting Track social media engagement, follower growth, and marketing campaign results. Monitor customer loyalty enrollment and participation. Evaluate the effectiveness of promotional campaigns and community outreach. Provide regular updates to management regarding marketing activities, results, and upcoming initiatives. Recommend improvements based on customer feedback, sales trends, and engagement data.

Qualifications Required:

Strong communication, interpersonal, and customer service skills. Experience creating social media content for personal, professional, or business accounts. Familiarity with Facebook, Instagram, TikTok, and social media trends. Creative mindset with an eye for photography, video, and visual presentation. Strong organizational skills and the ability to manage multiple projects. Comfortable interacting with customers, local businesses, and community organizations. Self-motivated with the ability to work independently and take initiative. Basic computer proficiency and familiarity with digital tools.

Preferred:

Previous experience in marketing, social media management, customer engagement, or hospitality. Experience using Canva or similar graphic design platforms. Basic photography and video editing skills. Experience with email marketing or customer loyalty programs. Familiarity with Toast POS or similar customer engagement platforms. Knowledge of the Eureka community and surrounding areas.

Work Location:

In person