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Regional Director of Sales (RDS) -

Central & Southern California Employment Type:

Full-Time |

Regional Leadership Compensation:

Competitive base salary plus performance-based incentives, with total annual compensation potential of up to $200,000. Position Summary Fitness Ventures LLC, a leading Crunch Fitness franchise operator, is seeking a dynamic and experienced Regional Director of Sales (RDS) to provide high-impact leadership, operational oversight, and strategic sales support to our clubs throughout Central and Southern California. As we continue to expand our footprint, this position will play a critical role in driving membership growth, maximizing sales performance, developing high-performing leadership teams, and ensuring operational excellence across assigned locations. The ideal candidate is a hands-on, results-driven leader who thrives in a fast-paced environment and understands how to develop people, drive accountability, and consistently deliver measurable business results. Key ResponsibilitiesIn-Market Leadership Reside within the assigned Central or Southern California market and maintain a consistent in-person presence across all assigned clubs. Provide direct leadership and oversight to approximately 6-10 club locations. Maintain flexibility to support club operations beyond traditional business hours, including evenings and weekends as business needs require. Partner closely with regional operations leadership to align sales strategies with overall business objectives. Club Engagement & Visit Cadence Visit each assigned club every 30-45 days, adjusting frequency based on performance, leadership needs, and business priorities. Conduct a mix of opening, mid-day, and closing visits to evaluate sales execution and operational effectiveness. Provide hands-on coaching and reinforce sales processes, membership conversion, member engagement, and service standards. Support presale initiatives, new club openings, and regional expansion efforts. Sales Performance & Daily Execution Conduct daily check-ins with General Managers to review sales performance, identify opportunities, and align on daily priorities. Drive achievement of key performance indicators, including New Member Units (NMUs), membership conversion, average dues, and other established sales metrics. Reinforce critical processes, including New Hire Onboarding, the Tour Process, lead management, and membership sales execution. Partner with General Managers to develop and monitor SMART performance improvement plans. Analyze regional sales trends and implement targeted strategies to improve results. Weekly Execution Strategy Lead two structured team huddles per week focused on sales results, operational priorities, and leadership development. Review performance against established regional targets and company expectations. Facilitate cross-market collaboration, accountability, and sharing of best practices. Partner with Marketing and Operations to maximize lead generation, member acquisition, and presale performance. Coaching, Training & Leadership Development Conduct in-club sales workshops, leadership training, and frontline coaching sessions. Develop and support emerging leaders at the AGM (Assistant General Manager), MIT (Manager in Training), and MSR (Member Services Representative) levels. Coach General Managers on sales leadership, team performance, and operational accountability. Identify talent development opportunities and support succession planning across the region. Performance Reviews & Accountability Conduct detailed reviews of club KPIs, operational execution, and leadership effectiveness every 45 days. Provide actionable feedback, establish measurable improvement goals, and monitor follow-through. Identify underperforming locations and implement structured recovery plans. Foster a culture of accountability, high performance, and continuous improvement. Qualifications Minimum of 5 years of multi-unit leadership experience in a high-volume, service-based industry, preferably fitness, health clubs, retail, or hospitality. Proven success driving membership sales, revenue growth, and performance across multiple locations. Demonstrated ability to coach, develop, and inspire General Managers and sales leadership teams. Strong analytical skills with experience managing KPIs, sales reporting, and performance improvement initiatives. Excellent communication, organizational, and relationship-building skills. Ability to travel regularly throughout Central and Southern California. Flexibility to work early mornings, evenings, and weekends when business needs require. Experience supporting new club openings, presales, or multi-location expansion is strongly preferred. Compensation & Benefits Competitive base salary plus monthly performance-based incentive opportunities. Total annual compensation potential of up to $200,000, based on achievement of applicable performance objectives. Health and wellness benefits in accordance with company eligibility requirements. Leadership development and career advancement opportunities. Opportunity to contribute to the continued growth of Fitness Ventures and Crunch Fitness. Incentive earnings are performance-based and are not guaranteed. Additional Information This is a hands-on, field-based leadership position requiring consistent club engagement and flexibility beyond a traditional Monday-Friday, 9-5 schedule. The successful candidate must be willing to travel regularly throughout the assigned Central and Southern California territory and provide leadership support based on operational and business needs. Join Fitness Ventures and help lead the next phase of our growth across California! Fitness Ventures LLC is an Equal Opportunity Employer. We consider qualified applicants without regard to any characteristic protected by applicable law.

Job Type:

Full-time Pay:

$90,000.00 - $130,000.00 per year

Benefits:

Dental insurance Health insurance Life insurance Paid time off Vision insurance Application Question(s): Are you willing to travel outside of Nebraska to surrounding Midwest states for the role?

Experience:

Multi-unit leadership: 5 years (Required)

Location:

Central, CA (Required) Ability to

Commute:

Central, CA (Preferred) Willingness to travel: 75% (Preferred)

Work Location:

Remote