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Business Development / Sales Manager
Grimes, IA

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Golden Rule Plumbing, Heating, Cooling & Electrical

Sales and Service Director

Job Description

Are you a sales leader who gets a bigger thrill out of growing your people than closing the deal yourself? Are you the positive voice in the building — the kind of leader people choose to follow and give their best for? Ready to own a sales and service team inside a 27-year, family-owned flagship — with a strong operational partner at your back? If those questions resonate, we should talk. Home services experience is preferred, but not required. If you've led front-line sales and service teams in a fast-paced, consumer-facing world — and you build deep, genuine connections with the people you lead — keep reading.
The Opportunity:
Rather than simply backfill an old seat, we saw an opportunity to do something we've never done before. This newly created position brings our senior technicians, System Engineers, inside sales team, and sales coordinator under one leader for the first time — uniting two critical sides of the business. On one side are our senior technicians, who run the system checks and demand calls on aging HVAC systems and create the opportunities for replacement. On the other are the System Engineers, who take those opportunities and close the sale. Bringing both sides under a single leader creates greater alignment, accountability, and consistency from the initial customer call through the final sale. The Sales Coordinator, the connective tissue between the two, reports here as well. What has historically lived under different management now comes under one roof — and the leader in this seat owns both sides of it: the technician group that creates the leads and the System Engineers who close them. You'll do it at our Des Moines flagship — the largest and most established operation in our portfolio — reporting to the COO, who owns the operational backbone of the business and is your partner in building this team into the best in the market.
What You'll Own:
Leadership of a combined sales and service team at our Iowa location: 8-10 HVAC Service Technicians — technicians, sometimes referred to as 10+ technicians in the HVAC industry (create the leads) 3 System Engineers (in-home sales consultants) (close the leads) 1 Sales Coordinator (pre-qualify the leads) 2 Inside Sales team members (follow up on un-closed leads) Sales performance — close rate, average ticket, revenue, and the health of the sales process Service delivery quality and the 5-star customer experience that protects our brand Coaching, developing, and holding accountable both technicians and sales consultants The development of your people — growing their skills, their confidence, and their careers
What You'll Do:
Live, breathe, and uphold our
R.U.L.E.S.
— Respect, Understanding, Loyalty, Expertise, Serve Hold standards on both sides of the house — technicial quality and sales execution — at the same time Lead front-line technicians to deliver quality work, an exceptional customer experience, and create leads for the sales team Get into the weeds with your technicians — many are early in their careers, and this role means coaching the fundamentals, not just the technicial skills: showing up sharp, communicating professionally, and carrying themselves the way a Golden Rule technician should. Help them develop into well-rounded sales and service professionals who know how to serve the customer, communicate value, and represent the company the right way. Manage a sales process from end to end — from setting to closing a lead, and everything in between Coach the sales process and grow the skill sets of the commission-driven team that trusts you Coach your sales team to communicate true, long-term value to homeowners — the honest case for doing the job right, not pressure Build and deliver sales trainings and presentations across mulitple departments and locations Run a daily-scoreboard culture: track the numbers, coach to them, and move the needle Build deep, genuine relationships with your team— and be a positive, steadying voice in the building Partner closely with the COO on operations, systems, and process Golden Rule has the best install team in the market — the highest commitment to getting HVAC installs done right, standing behind the product, and treating people the way we'd want to be treated. A big part of this role is helping your sales team communicate that true, long-term value to every homeowner.
Who You Are:
We're looking for three things above all else: A proven sales manager — you can coach a sales process, grow the abilities of the people under you, and earn credibility with a commission-driven team. You don't have to be the top producer in the room; you have to make everyone around you better. A proven people manager — you build deep, genuine connections, you know what real accountability looks like in practice, and you're a positive force inside the four walls. A genuine coach who makes everyone around them better. Operationally sound — you're organized enough to keep things from falling through the cracks. You don't have to be a detail-obsessed operator; your COO partner brings the deep operational horsepower. We want someone who moves the needle, not someone who counts the jelly beans. You'll also fit this seat well if you are: Experienced — this is a hire who can hit the ground running; we're not teaching the fundamentals of leading people or understanding a sales process From a fast-paced, consumer-facing world — home services preferred, but any fast-paced B2C sales-leadership background is welcome Comfortable in an environment where planning has limits and daily priorities shift constantly A brand steward — able to step into a strong founder-built culture, preserve what matters, and lead with respect Customer-obsessed — you understand that service is sold and delivered with integrity, not pressure
Compensation & Benefits:
Base salary: $75,000 - $125,000, depending on experience Target total compensation: $150,000 - $225,000+ Performance bonus: 25-50% of total compensation is performance-based, tied to department metrics Relocation assistance: available for candidates with the right experience and background Full benefits — medical, dental, vision, and life insurance 401(k) with 3% company match Paid time off and paid holidays The range is intentionally wide to accommodate candidates at different experience levels. Compensation will reflect the scope you bring to the seat.
Our Hiring Process:
We respect your time. Our process is built to be thorough — because this is a leadership seat — and efficient for working professionals: Submit your application (5 minutes or less) First-round interview with our recruiter Second-round in-person interview Spend a day at our shop, so you can confirm this is the right opportunity for you
Our Promise To You:
A team that lives the
R.U.L.E.S.
— Respect, Understanding, Loyalty, Expertise, Serve A companywho has your back and owns the operational heavy lifting alongside you Real authority to lead, coach, and build — with trust earned over time, not micromanagement No private equity, no corporate red tape — we are a family-owned, operator-led business A culture that's not afraid to try something new, even when it doesn't work the first time
Who We Are:
Golden Rule Plumbing, Heating, Cooling & Electrical is one of the fastest-growing family-owned home services companies in the Midwest. We operate three locations across Iowa, Nebraska, and Utah under the Legacy 13:22 family of companies, which also includes Cornerstone Roofing & Exteriors and our shared-services entity, Golden Rule Services. We've served our communities for over 27 years on one simple philosophy: treat people the way you want to be treated.
Apply Today:
If this sounds like you, let's talk. Submit your application, and we'll be in touch within 48 hours.
Requirements Employment Type:
Full-time Required Education:
NONE Required Experience:
Managers(4) years