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Retail Merchandising Specialist / Trade Marketing Manager(English-Korean Bilingual) Irvine, CA 92612 $70,000

•$120,000 a year

•Full-time Apply with

Indeed Available Positions:

Retail Merchandising Specialist — $70,000

•90,000/year Trade Marketing Manager — $100,000

•120,000/year (Subject to Confirmation) 1.

Retail Merchandising Specialist Annual Salary:

$70,000

•90,000 ■ General Responsibilities Retail Merchandising & Shopper Experience Analyze shopper behavior, store traffic patterns, product discovery, and purchasing decisions through field observations, retailer feedback, and sales data. Identify effective product placement, shelf messaging, visual merchandising, and in-store experiences to improve shopper engagement. Recommend and test merchandising improvements based on shopper insights and program results. Develop in-store promotional concepts that connect product discovery, sampling, and purchase conversion. Maintain promotional calendars aligned with seasonal campaigns, product launches, and retail account priorities. In-Store Promotions & Event Execution Recommend product displays, point-of-purchase (POP) materials, shelf messaging, and merchandising formats. Develop merchandising guidelines, execution checklists, and reporting processes for field teams. Coordinate retail sampling, promotional activations, and brand events with internal teams and external agencies. Manage event schedules, staffing, product quantities, logistics, and consumer messaging. Participate in retail events and sampling programs as needed. Collect shopper feedback and evaluate program effectiveness. Vendor & Project Management Coordinate production timelines, deliverables, and execution schedules with vendors, design teams, retailers, and field agencies. Monitor project progress and resolve operational issues. Prepare cost estimates, track budgets, and coordinate purchase orders, invoices, and payment processes. Review field execution reports and recommend improvements. Performance Analysis Analyze product visibility, shopper engagement, sampling participation, purchase conversion, and sell-through performance. Prepare regular and post-program reports with actionable recommendations. ■ Required Qualifications Bachelor's degree in Business, Marketing, Communications, or a related field. 2-5 years of experience in Retail Marketing, Merchandising, Marketing Operations, Project Coordination, Event Management, or related fields. Experience managing retail marketing vendors, production schedules, and field agencies. Strong project management, organizational, and vendor coordination skills. Excellent attention to detail and communication skills. Strong proficiency in Microsoft Excel and PowerPoint. Ability to manage multiple projects in a fast-paced environment. Willingness to travel for store visits and retail event execution (up to 40-60%). ■ Preferred Qualifications Experience coordinating in-store sampling programs, retail activations, or merchandising projects. Experience working with major retailers such as Walmart, Target, Costco, or grocery chains. Experience in Consumer Packaged Goods (CPG), Food & Beverage, or Consumer Goods industries. 2.

Trade Marketing Manager Annual Salary:

$100,000

•120,000 (Subject to Confirmation) ■ General Responsibilities Trade Marketing Strategy & Planning Develop and execute annual trade marketing strategies across food and beverage product categories. Serve as the primary liaison between Sales and Marketing teams. Develop customer-specific and channel-specific marketing plans to support product distribution and sales growth. Build and manage retailer promotional calendars in partnership with Sales. Plan and execute price promotions, scanbacks, displays, digital campaigns, sampling, demonstrations, and in-store activations. Develop marketing support plans for new retail accounts, product launches, and new SKUs. Trade Spend & Budget Management Manage trade marketing budgets and monitor spending against approved plans. Evaluate promotional effectiveness, return on investment (ROI), and program profitability. Recommend marketing investments based on customer, channel, market, and product performance. Coordinate promotional spending, distributor programs, accruals, and customer deductions with Commercial Operations and Finance. Maintain accurate records of retailer commitments, promotional programs, and approved spending. Retail Marketing & Merchandising Develop retailer-specific marketing programs across national, regional, grocery, specialty, natural, mass, club, convenience, and military channels. Coordinate retailer media, digital advertising, loyalty programs, digital coupons, and shopper marketing initiatives. Work with Marketing to develop promotional materials, point-of-sale displays, shelf talkers, signage, and customer-specific creative assets. Coordinate sampling and demonstration programs with retailers, brokers, distributors, and third-party partners. Partner with merchandising and field execution teams to ensure successful in-store implementation. Review store execution reports, compliance data, and promotional results to identify improvement opportunities. New Account & Product Launches Develop 30

• 60

• and 90-day marketing support plans for new retail launches. Coordinate sampling, displays, retailer media, promotions, and digital marketing support. Ensure marketing activities align with product availability, shelf placement, and distribution readiness. Retail Media & E-Commerce Support Coordinate retailer-sponsored search advertising, display advertising, loyalty programs, and email campaigns. Collaborate with E-Commerce teams on retailer.com marketing initiatives. Support Amazon and other e-commerce platforms when trade marketing investment is required. Cross-Functional Collaboration & Reporting Collaborate with Sales, Marketing, Product, E-Commerce, Operations, Finance, brokers, distributors, and external agencies. Support promotional programs involving major grocery distributors such as UNFI and KeHE when applicable. Prepare regular reports on trade spending, promotional performance, product launches, and upcoming marketing programs. Ensure retailer commitments and marketing activities are communicated and executed effectively. ■ Required Qualifications 5+ years of experience in Trade Marketing, Shopper Marketing, Customer Marketing, Brand Marketing, or CPG Sales and Marketing. Demonstrated experience developing retailer-specific promotional and marketing programs. Strong understanding of trade spending, retailer promotions, retail media, merchandising displays, sampling, and shopper marketing. Strong analytical skills with the ability to evaluate promotional ROI and program effectiveness. Experience managing marketing budgets and multiple promotional programs. Excellent organizational, communication, and project management skills. Proficiency in Microsoft Excel and PowerPoint. Ability to manage multiple retailers, deadlines, and priorities simultaneously. Ability to travel for retailer meetings, market visits, product launches, and major events. ■ Preferred Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field. Experience in Food & Beverage, Grocery, Natural Products, Mass Retail, or Consumer Packaged Goods industries. Experience working with national and regional retail accounts. Familiarity with UNFI, KeHE, grocery distributors, brokers, and third-party merchandising organizations.

Job Type:

Full-time Pay:

$70,000.00

•$120,000.00 per year Application Question(s): Are you bilingual in Korean and English? Please specify your current status in the United States, or if you are a foreign national, indicate your visa type. Which position are you applying for?

Work Location:

In person