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Role Overview:

This in person role combines digital marketing strategy with hands-on real estate operations. The position will be responsible for the overall vacancy rate of the portfolio of apartments. Industry standard is 5% and our target is 3%. The role will do this through a combined effort of in person tours and online marketing. The role will also be the key position for Marketing Brand Identification.

Key Responsibilities:

Lead Generation & Marketing Digital Listing Management:

Create, monitor, and update listings across online listing platforms (e.g., Apartments.com, Zillow) and the company website to ensure accurate pricing and availability.

Social Media Outreach:

Generate localized content, video property tours, and promotional updates on social channels to attract modern renters.

Local Networking:

Build relationships with local businesses, universities, and corporate relocation programs to generate external lead pipelines.

Comp Analysis:

Routinely monitor local market trends, competitive concessions, and regional pricing shifts to keep property offerings highly competitive. 2.

Relationship Management & Sales Inquiry Conversion:

Field incoming phone calls, emails, and online inquiries with quick response times to secure on-site viewing appointments.

Conducting Tours:

Lead structured, enthusiastic property walkthroughs, highlighting individual unit floor plans, building amenities, and community neighborhood benefits.

Follow-Up:

Maintain a systematic approach to following up with hesitant or cold prospective tenants to keep the property top-of-mind. 3.

Application Processing & Screening Applicant Intake:

Assist prospective residents through the application process, ensuring all necessary personal data and supporting files are cleanly submitted.

Compliance Checks:

Review application elements strictly against state and federal Fair Housing laws to guarantee a standardized, objective screening standard across the board

Perform Credit & Background Checks:

Work with applicants to complete the credit and background checks through 3rd party software. Then review reports againts company and property policies. 4.

AppFolio Platform Workflows Database Mastery:

Maintain real-time accuracy in AppFolio by instantly updating unit availability, guest cards, and communication logs.

Lead Streamlining:

Process and track inbound leads automatically funneled from online listing sites directly into the AppFolio CRM.

Online Application Screening:

Guide prospects through the AppFolio online application portal and run background, credit, and eviction checks natively through the platform.

Digital Lease Execution:

Generate, send, and securely store legally compliant leases and addendums using AppFolio's e-signature functionality.

Financial Data Entry:

Collect and log security deposits, holding fees, and initial rent payments directly through the AppFolio online tenant portal.

Maintenance Request Triggers:

Submit immediate work orders in AppFolio for any issues flagged during daily walkthroughs of vacant units or model apartments. 5.

Onboarding & Administrative Operations Lease Preparation:

Generate accurate legal lease documentation and coordinate standard addendums compliant with current state landlord-tenant regulations.

Financial Administration:

Process security deposits, programmatic application fees, and first-month rent allocations at lease finalization.

Move-In Coordination:

Orchestrate move-in logs, distribute keys, ensure maintenance teams have the unit 'turn-ready,' and walk the resident through community regulations on move-in day.

Renewal Negotiation:

Connect with current, well-qualified tenants months prior to lease expiration to secure ongoing extensions and process adjustments safely. 6.

Community & Team Collaboration Staging and Inspections:

Walk public areas, tour paths, and vacant units daily to ensure excellent curb appeal and immediate readiness for sudden drop-in showings.

Maintenance Liaison:

Open internal requests for issues flagged during tours or reported directly by early-stage tenants to uphold community expectations. 6.

SEO & Digital Content Optimization Keyword Research :

Identify high-performing local real estate and apartment search terms.

On-Page SEO :

Update website metadata, image alt tags, and headers.

Content Tagging :

Organize blog posts, property listings, and media assets.

Website Audits :

Fix broken links and improve local SEO citations. Create new

Photos & Videos:

Target 1 property at a time and develop high quality marketing images and video content for the next 24-48 months. 7.

Social Media & Analytics Management Campaign Development and Content Creation:

Develop a direction for our online social media that resinates with our customers and increases engagement

Campaign Tracking :

Monitor weekly engagement metrics across all social platforms.

Traffic Analysis :

Use Google Analytics to identify high-performing website pages.

Performance Reporting :

Create bi-weekly reports on content reach and conversions.

Trend Identification :

Spot high-performing post formats to guide future content.

Qualifications & Skills Education :

Degree or Background in Marketing, Business, or Real Estate.

SEO Tools :

Basic familiarity with Google Analytics, Semrush, or Moz.

Platforms :

Proficiency with Instagram, TikTok, LinkedIn, and Facebook.

Soft Skills :

Strong verbal communication and active listening skills.

Pay:

$18.00 - $23.00 per hour

Work Location:

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Marketing & Leasing Agent