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Retail Sales Associate
Peck Slip, NY

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Now viewing: Brand Marketing Specialist - Beauty & Retail
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Rose International

Brand Marketing Specialist - Beauty & Retail

Job Description

  • Only qualified Brand Marketing Specialist candidates located near Reynoldsburg, Ohio to be considered due to the position requiring an on-site presence
  • Required Education:
  • Bachelor's degree in marketing, Communications, or equivalent preferred
Required Skills, Experience, & Abilities:
  • 2-3 years of Brand strategy or category/product marketing experience
  • Cross-functional project management and coordination
  • Go-to-market campaign execution across multiple channels
  • Ability to analyze performance and identify optimization opportunities
  • Strong presentation and written communication skills
  • Highly organized with excellent attention to detail
  • Ability to manage multiple deadlines simultaneously
  • Collaborative and team-oriented mindset
  • Creative thinker with a passion for storytelling
  • Comfortable working in a fast-paced, evolving environment
  • Show strong organizational skills while managing multiple projects
Desired Skills, Experience, & Abilities:
  • Have beauty, fashion, or retail marketing experience
  • Have experience supporting omni-channel marketing campaigns
  • Market Share + Consumer Insight experience or interest
Job Overview:
This role will support the Manager, Brand Marketing - Beauty Category in advancing three key pillars: Category Growth, Briefing Post Go-To-Market Strategy, and In-season Optimization. This individual will play a critical role in translating strategy into execution—connecting cross-functional teams, driving in-season excellence, and driving growth in our Beauty category.
Responsibilities:
  • Coordinating with Merchandising, Planning, Creative, and Channel teams
  • Supporting campaign development and launch activities
  • Developing and updating marketing briefs
  • Monitoring beauty category performance and identifying opportunities
  • Supporting promotional storytelling and cross-channel execution
  • Participating in meetings related to new launches, trend opportunities, and optimization initiativesCategory Growth Opportunities
  • Support the Manager in identifying and activating growth opportunities and storytelling across the Beauty categories
  • Partner cross-functionally (Merchandising, Planning, Creative, Channel Partners) to help bring category-specific marketing strategies to life
  • Monitor competitive landscape and cultural trends to surface insights and inform category storytelling
Post Go-To-Market Briefing:
  • Support the execution of go-to-market strategies across all channels (site, app, social, email, SMS/push, paid media), ensuring alignment from pre-season planning through in-season delivery
  • Assist in developing and maintaining Brand Strategy Marketing frameworks and floorset materials
  • Help drive promotional storytelling and ensure consistency across digital and store touchpoints
  • Execute against trend-driven and cultural moments, including coordinating cross-functional partners and supporting influencer amplification In-Season optimization
  • Assist in test-and-learn initiatives, including chase product or trend drops, and emerging Beauty category moments
  • Contribute to hindsight analysis and help translate learnings into actionable recommendations
  • Support execution of high-priority brand initiatives tied to the Beauty categoryAdditional Projects
  • Support special projects and team initiatives as needed, providing flexible project coordination and execution support across marketing priorities#V1
  • Only those lawfully authorized to work in the designated country associated with the position will be considered.
  • Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.