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Rose International

Brand Marketing Specialist - Beauty & Retail

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What they do

A Retail Beauty Consultant consults with retail store customers and promotes and sells makeup, skin care and other beauty products. Provides demonstrations of skin care and makeup technique to store customers. Participates in product brand promotions.

$40,315 / year median in New York

+3% projected growth

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Job Description

  • Only qualified Brand Marketing Specialist candidates located near Reynoldsburg, Ohio to be considered due to the position requiring an on-site presence
  • Required Education:
  • Bachelor's degree in marketing, Communications, or equivalent preferred
Required Skills, Experience, & Abilities:
  • 2-3 years of Brand strategy or category/product marketing experience
  • Cross-functional project management and coordination
  • Go-to-market campaign execution across multiple channels
  • Ability to analyze performance and identify optimization opportunities
  • Strong presentation and written communication skills
  • Highly organized with excellent attention to detail
  • Ability to manage multiple deadlines simultaneously
  • Collaborative and team-oriented mindset
  • Creative thinker with a passion for storytelling
  • Comfortable working in a fast-paced, evolving environment
  • Show strong organizational skills while managing multiple projects
Desired Skills, Experience, & Abilities:
  • Have beauty, fashion, or retail marketing experience
  • Have experience supporting omni-channel marketing campaigns
  • Market Share + Consumer Insight experience or interest
Job Overview:
This role will support the Manager, Brand Marketing - Beauty Category in advancing three key pillars: Category Growth, Briefing Post Go-To-Market Strategy, and In-season Optimization. This individual will play a critical role in translating strategy into execution—connecting cross-functional teams, driving in-season excellence, and driving growth in our Beauty category.
Responsibilities:
  • Coordinating with Merchandising, Planning, Creative, and Channel teams
  • Supporting campaign development and launch activities
  • Developing and updating marketing briefs
  • Monitoring beauty category performance and identifying opportunities
  • Supporting promotional storytelling and cross-channel execution
  • Participating in meetings related to new launches, trend opportunities, and optimization initiativesCategory Growth Opportunities
  • Support the Manager in identifying and activating growth opportunities and storytelling across the Beauty categories
  • Partner cross-functionally (Merchandising, Planning, Creative, Channel Partners) to help bring category-specific marketing strategies to life
  • Monitor competitive landscape and cultural trends to surface insights and inform category storytelling
Post Go-To-Market Briefing:
  • Support the execution of go-to-market strategies across all channels (site, app, social, email, SMS/push, paid media), ensuring alignment from pre-season planning through in-season delivery
  • Assist in developing and maintaining Brand Strategy Marketing frameworks and floorset materials
  • Help drive promotional storytelling and ensure consistency across digital and store touchpoints
  • Execute against trend-driven and cultural moments, including coordinating cross-functional partners and supporting influencer amplification In-Season optimization
  • Assist in test-and-learn initiatives, including chase product or trend drops, and emerging Beauty category moments
  • Contribute to hindsight analysis and help translate learnings into actionable recommendations
  • Support execution of high-priority brand initiatives tied to the Beauty categoryAdditional Projects
  • Support special projects and team initiatives as needed, providing flexible project coordination and execution support across marketing priorities#V1
  • Only those lawfully authorized to work in the designated country associated with the position will be considered.
  • Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.