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Sales
Sales Representative
Trenton, FL
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The Senior Sales Leader is responsible for driving predictable, scalable, and profitable growth across all markets and customer segments. This role leads the company's revenue engine by setting strategic direction, developing high‑performing sales teams, strengthening customer relationships, and ensuring disciplined execution that delivers long‑term business success. Role Overview The Senior Sales Leader combines strategic thinking, operational rigor, and people leadership to accelerate revenue growth and elevate market performance. This leader identifies opportunities, removes barriers, develops talent, and ensures the sales organization consistently executes at a high level.
Key Responsibilities:
Revenue Growth & Financial Performance You will develop and execute strategic sales plans that drive sustainable revenue and profitability. Success requires monitoring financial performance, identifying risks and opportunities, and implementing corrective actions to achieve revenue, gross profit percentage, and overall gross profit targets. You will manage departmental budgets responsibly and ensure resources are aligned with growth priorities. Leadership & Team Development You will build and lead a high‑performing Business Development team through coaching, accountability, and clear communication. This includes setting expectations, developing future leaders, and ensuring team members receive the training and support needed to excel. A strong field presence is essential—conducting monthly ride‑alongs in each sales territory to coach, evaluate, and strengthen customer relationships. You will ensure timely completion of one‑on‑ones, quarterly touch‑bases, annual assessments, and performance development plans. Customer, Market & Competitive Leadership You will strengthen relationships with key contractor accounts, expand market presence, and identify new business opportunities across Florida. You will provide leadership with actionable market intelligence, competitive insights, and customer feedback. This role requires consistent engagement with strategic accounts and a deep understanding of market dynamics to support long‑term growth. Operational Excellence & Culture You will lead the operating rhythm of the sales organization through forecasting, planning, CRM discipline, reporting, and cross‑functional collaboration. You will model accountability, professionalism, and continuous improvement while fostering a culture of operational excellence. This includes reinforcing safety standards, process discipline, and community involvement. Who Thrives in This Role A successful Senior Sales Leader is a data‑driven strategist, coach, mentor, and decisive operator. You excel at developing people, driving accountability, solving complex problems, and leading change. You balance financial performance, team development, customer engagement, and operational execution while serving as a visible leader both in the field and across the organization. Required Skills & Qualifications Exceptional leadership and customer‑facing communication skills Ability to conduct crucial conversations and lead through influence Strong understanding of business fundamentals and roofing product knowledge Excellent written, verbal, and organizational skills Proficiency with Microsoft Office Suite High school diploma or equivalent required Bachelor's degree in Business or related field preferred, or minimum of 5 years of comparable experience