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Sales
Sales Representative
Cantril, IA
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Zimmerman Manufacturing LLC

Marketing & Inside Sales

Job Description

Position Summary This position combines marketing management, professional graphic design, Adobe Creative Cloud proficiency, AI-assisted workflow development, equipment graphic design and installation, digital content production, website administration, dealer coordination, inside sales, and sales support responsibilities.
Website Development:
Proficiency in WordPress, Elementor, HTML, and CSS, including the ability to independently build, customize, maintain, and troubleshoot website pages. The role requires both creative and technical capabilities, including hands-on equipment branding, digital marketing, visual media production, and cross-departmental communication. Job Duties & Responsibilities 1. Marketing & Brand Management Oversee marketing efforts for Zimmerman Manufacturing and ZML Outdoors / Trophy Till. Develop and maintain consistent branding across product lines. Plan and execute marketing campaigns, promotions, and product announcements. Coordinate marketing priorities with company leadership and sales personnel. Manage marketing budgets, advertising expenditures, and outside vendors. 2. Graphic Design & Adobe Creative Cloud Proficiently utilize the Adobe Creative Cloud suite for professional graphic design, photography, video production, and editing. Use Adobe Illustrator for vector artwork, logos, equipment decals, signage, and print-ready designs. Use Adobe Photoshop for photo editing, image manipulation, compositing, and promotional graphics. Use Adobe Premiere Pro for video editing, product demonstrations, promotional videos, and social media content. Utilize Adobe Lightroom, Acrobat, and other Adobe applications as needed for photography, documentation, and content production. Design and update brochures, catalogs, flyers, advertisements, trade show graphics, and promotional materials. Prepare artwork for digital publication, commercial printing, and equipment graphics production. Maintain organized, editable source files for future revisions. 3. AI Integration, Workflow Development & Concept Design Utilize artificial intelligence tools to support daily marketing operations, project planning, and content development. Apply AI-assisted workflows to research, brainstorming, marketing strategies, and campaign planning. Develop visual concepts, preliminary product graphics, marketing mockups, and branding directions using AI-assisted design tools. Use AI to assist with copywriting, content organization, technical documentation, and communication. Integrate AI into existing design and marketing workflows to improve productivity and reduce project turnaround times. Evaluate and refine AI-generated content to ensure accuracy, consistency, and alignment with ZML branding. Develop creative concepts through a combination of AI-assisted generation and traditional Adobe design tools. 4. Equipment Graphics, Decal Design & Installation Design, develop, and update decals and graphics for agricultural and outdoor equipment. Create machine-specific layouts, model identification graphics, safety and informational decals, and product branding. Develop graphics that accommodate equipment dimensions, surface contours, visibility, and installation requirements. Prepare production-ready vector artwork and coordinate printing, materials, and fabrication. Perform or coordinate physical installation of equipment graphics, decals, and vinyl applications. Handle surface preparation, alignment, positioning, and application of machine graphics. Maintain consistency in equipment branding across product lines and model variations. Develop new graphic concepts and update existing machine designs as products evolve. 5. Social Media Management Manage ZML's social media presence across Facebook, Instagram, LinkedIn, YouTube, TikTok, and other active platforms. Create, schedule, and publish social media content. Photograph and film equipment, customer demonstrations, events, and company activities. Write captions, promotional copy, and product announcements. Monitor engagement, comments, messages, and customer inquiries. Coordinate dealer-submitted content, testimonials, and promotional collaborations. 6. Website Management, Development & Digital Marketing Manage and maintain the Zimmerman Manufacturing website using WordPress and Elementor. Demonstrate proficiency in HTML and CSS to create, edit, customize, and troubleshoot website content and layouts. Develop custom
HTML/CSS
sections for product pages, specifications, feature displays, and promotional content. Build and maintain responsive website layouts for desktop, tablet, and mobile devices. Create and update product pages, image galleries, downloadable resources, and technical specifications. Integrate custom code into Elementor HTML widgets to achieve layouts and functionality beyond standard page-builder capabilities. Troubleshoot website formatting, layout inconsistencies, and general display issues. Manage website content, navigation, and ongoing updates across agricultural and outdoor product lines. Monitor website traffic and user engagement using Google Analytics. Manage Google Ads campaigns, advertising budgets, and performance tracking. Implement SEO improvements and maintain consistency between website content and other marketing materials. 7. Photography, Video & Content Production Photograph equipment, completed builds, demonstrations, and trade show displays. Film, edit, and produce promotional videos, product walkthroughs, and instructional content. Perform color correction, image retouching, audio editing, and general post-production work. Create graphics and media for social media, websites, advertisements, and dealer use. Organize and maintain company photography, video footage, and creative assets. Coordinate content projects with dealers, customers, and outside media partners. 8. Dealer Communication & Support Serve as a primary contact for approximately 125+ dealer locations across the United States and Canada. Answer dealer questions regarding products, availability, pricing, and general information. Coordinate communication between dealers, sales representatives, production, and management. Distribute updated product information, brochures, pricing resources, and promotional materials. Assist dealers with marketing materials, product education, and sales resources. Support dealer onboarding, development, and ongoing relationships. 9. Inside Sales & Customer Support Respond to incoming customer and dealer inquiries by phone, email, and other channels. Assist with product selection, specifications, and general sales questions. Prepare or assist with quotes and pricing information. Direct customer leads to the appropriate dealer or sales representative. Follow up on customer requests and coordinate answers between departments. Assist with dealer and customer concerns as needed. 10. Sales Order & Production Communication Maintain and distribute open sales order information and anticipated shipping dates. Communicate order status and production updates to sales personnel and dealers. Coordinate with production and management regarding availability, schedules, and customer expectations. Help resolve order-related questions and communication gaps. 11. Trade Shows & Events Coordinate participation in agricultural and outdoor industry trade shows. Plan booth layouts, equipment displays, signage, graphics, and promotional materials. Coordinate event logistics, registrations, shipments, and booth supplies. Assist with equipment demonstrations and customer interactions at events. Capture photography and video content during shows. Coordinate post-show marketing and follow-up materials. 12. Product Marketing & Technical Documentation Develop and update product brochures, specification sheets, and technical marketing literature. Work with engineering and production to verify product information. Prepare product launch materials and announcements. Develop operator quick-start guides, instructional resources, and product information. Support product naming, decal development, and branding. Maintain consistency across product literature, website specifications, and dealer resources. 13. Email Marketing & Dealer Communications Develop and distribute dealer announcements, product updates, and marketing emails. Manage Mailchimp campaigns and contact lists. Prepare promotional messaging for new products, events, and company updates. Coordinate communications with sales personnel and dealer networks. 14. Marketing Systems & Administrative Support Maintain marketing-related files, records, contact information, and digital assets. Assist with CRM development, implementation, and lead-tracking processes. Support Dealer Connect updates, dealer resources, and marketing-related information. Coordinate outside vendors for printing, promotional products, advertising, and design. Assist with internal projects, documentation, and process improvements as needed.
Pay:
$50,000.00 - $58,000.00 per year
Benefits:
Paid time off
Work Location:
In person

Benefits

  • Paid Time Off (PTO)
  • Dental Insurance
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Total Score
64
out of 100
Average of individual scores