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Sales Representative
Laurel, MS

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Now viewing: MARKETING PROJECT & BUSINESS DEVELOPMENT COORDINATOR
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South Central Regional Medical Center

MARKETING PROJECT & BUSINESS DEVELOPMENT COORDINATOR

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Job Description

Job Summary We are seeking an energetic and strategic Marketing Project & Business Development Coordinator to drive growth and elevate our brand presence across multiple channels. In this dynamic role, you will coordinate marketing initiatives, manage business development efforts, and collaborate across teams to deliver impactful campaigns that generate demand and foster client relationships. Your expertise in digital marketing, content creation, advertising sales, and marketing automation will be essential in executing innovative strategies that propel our organization forward. This paid position offers an exciting opportunity to lead projects, analyze performance metrics, and contribute to our overall marketing success. Duties Develop and execute multichannel marketing campaigns, including social media advertising campaigns, email marketing, print advertising, and digital advertising such as Google AdWords and Facebook Advertising. Manage marketing project timelines, budgets, and resources to ensure timely delivery of initiatives aligned with business objectives. Implement and optimize marketing automation tools and CRM systems to streamline lead nurturing, demand generation marketing, and customer engagement efforts. Conduct market research and web analytics reporting using tools like Google Analytics to identify trends, measure campaign performance, and inform data-driven decision making. Create compelling content for various platforms including website (WordPress), social media channels, email newsletters, and print materials; utilize copywriting skills to craft persuasive messaging. Collaborate cross-functionally with sales, product management, graphic design teams, and external partners to develop integrated marketing strategies that support business growth. Lead content marketing initiatives by managing content writing projects that enhance brand visibility and engagement across digital channels. Oversee advertising sales efforts by identifying new opportunities, negotiating deals, and expanding our reach through strategic partnerships. Design visual assets using Adobe Creative Suite for campaigns or promotional materials while ensuring brand consistency. Track campaign performance metrics through web analytics reporting tools; prepare reports on KPIs such as engagement rates, conversion rates, ROI, and other relevant data points. Support business development activities by identifying new markets or client segments through research and competitive analysis. Experience Proven experience in managing marketing, advertising or public relations teams within a fast-paced environment. Demonstrated expertise in digital marketing including SEO (Search Engine Optimization), social media marketing (including social media advertising campaigns), performance marketing, and demand generation marketing strategies. Strong proficiency with Adobe Creative Suite (Photoshop, Illustrator), WordPress (including HTML basics), Google Analytics, Google AdWords, CRM systems (such as Salesforce or HubSpot), and marketing automation platforms. Experience in B2B marketing environments with a focus on product management or e-commerce is highly desirable. Skilled in content writing, copywriting for diverse audiences, web analytics reporting, and implementing cross-channel marketing tactics. Ability to lead teams effectively while managing multiple projects simultaneously; excellent organizational skills are essential. Knowledge of print advertising processes alongside digital channels to create cohesive campaigns that reach target audiences effectively. Familiarity with managing budgets for large-scale campaigns while maintaining a focus on ROI optimization. Join us as a vital contributor to our growth journey! Bring your passion for innovative marketing strategies combined with your leadership skills to make a measurable impact on our organization's success!
Pay:
$50,000.00 - $60,000.00 per year
Work Location:
In person