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General Manager - Sales & Service Leader Level Fitness Clubs Position Overview Level Fitness is seeking an enthusiastic, service-oriented, and fitness-focused General Manager to lead the daily operations, sales efforts, and member experience of our club. This individual will serve as a visible and engaged leader who creates a welcoming environment, builds a strong team, drives membership growth, and fosters a vibrant fitness community. The ideal candidate understands that a great fitness club is about more than equipment and amenities. It is about people, relationships, hospitality, and creating an environment where members feel welcomed, supported, and motivated to return. As the club's primary Sales & Service Leader, the General Manager will be responsible for recruiting, training, and developing exceptional service staff; driving membership sales and lead conversion; maintaining high standards of club presentation; and building relationships within the local community. This leader will also support the growth of group fitness, functional training, and personal training by developing talented fitness professionals and helping create compelling programming and service offerings. We are looking for someone who brings positive energy, enjoys fitness, leads by example, takes ownership, and is passionate about creating an exceptional member experience. Key Responsibilities 1. Hospitality, Member Experience & Service Leadership Recruit, hire, train, coach, and develop a service team that consistently delivers exceptional hospitality. Establish a welcoming, energetic, and professional environment where every member and guest feels recognized, valued, and supported. Lead by example through active engagement with members, staff, guests, and prospective members throughout the club. Set clear expectations for member interactions, service standards, communication, accountability, and professionalism. Build a strong club culture centered on friendliness, responsiveness, teamwork, and a genuine passion for helping people achieve their fitness goals. Gather and respond to member feedback, resolving concerns promptly and identifying opportunities to improve satisfaction, retention, and engagement. Recognize and celebrate staff contributions while holding the team accountable for performance and service standards. 2. Membership Sales & Business Development Lead the club's membership sales process, with a strong focus on timely lead follow-up, appointment setting, guest communication, club tours, and membership conversion. Establish clear sales expectations and coach team members on effective communication, relationship building, follow-up, and closing techniques. Monitor sales activity, conversion rates, lead pipelines, and membership trends to identify opportunities and improve results. Ensure prospective members receive a personalized, engaging, and professional introduction to the Level Fitness experience. Develop strategies to generate new leads, increase membership growth, improve retention, and strengthen the club's presence in the local market. Build relationships with local businesses, organizations, schools, and community partners to develop collaborative promotions, events, referral opportunities, and mutually beneficial partnerships. Participate in community outreach and club events that increase brand awareness and introduce new audiences to Level Fitness. 3. Club Operations, Presentation & Accountability Oversee daily club operations to ensure a clean, organized, safe, and well-maintained environment. Maintain high standards for club presentation, including the front desk, fitness floor, functional training areas, group fitness spaces, locker rooms, and other member-facing areas. Conduct regular facility walkthroughs and ensure operational issues are communicated, addressed, and resolved promptly. Establish consistent operating procedures and ensure team members understand and follow club policies, safety protocols, and service expectations. Manage staffing schedules and daily priorities to ensure appropriate coverage and a consistent member experience. Work collaboratively with maintenance, housekeeping, fitness, and other operational teams to uphold club standards. Take ownership of club performance, follow through on commitments, and use data and observations to drive continuous improvement. 4. Fitness Programming & Department Growth Support the development and growth of functional fitness, group exercise, and personal training services. Recruit, attract, and develop qualified instructors and personal trainers who align with the Level Fitness culture and service standards. Build relationships with fitness professionals and help create an environment that attracts and retains high-quality talent. Collaborate with fitness leaders to identify member needs, introduce new offerings, improve participation, and create opportunities for additional revenue. Whenever qualified and appropriate, participate in functional fitness class instruction and personal training to support programming, build relationships, and contribute directly to department growth. Encourage collaboration between the membership sales team, fitness professionals, and service staff to help members discover programs that support their individual goals. 5. Team Development & Leadership Create a positive, accountable, and collaborative team culture where employees understand expectations and have the tools to succeed. Provide consistent onboarding, ongoing training, coaching, and performance feedback. Develop future leaders by identifying strengths, building capabilities, and providing opportunities for professional growth. Communicate club goals, priorities, and results clearly so every team member understands their role in the club's success. Lead regular team meetings and reinforce the importance of hospitality, sales effectiveness, teamwork, and member engagement. Demonstrate enthusiasm, professionalism, integrity, and a willingness to step in wherever needed. 6. Business Performance & Continuous Improvement Monitor key performance indicators, including membership sales, lead conversion, appointment activity, member retention, service performance, and fitness program participation. Help establish and execute measurable goals and action plans that support club growth and operational excellence. Identify opportunities to improve the member journey, increase engagement, introduce new services, and strengthen recurring revenue. Use member feedback, team input, and business performance data to inform decisions and improve the overall club experience. Partner with Level Fitness leadership to implement company initiatives, share best practices, and support the continued development of the brand. Ideal Candidate Qualifications Demonstrated leadership experience in fitness, hospitality, sales, customer service, or a related service-driven industry. A genuine enthusiasm for fitness, health, wellness, and helping others achieve their goals. A hospitality-first mindset with a natural ability to engage people, build relationships, and create a welcoming atmosphere. Strong sales and communication skills, including lead management, appointment setting, follow-up, relationship building, and closing. Experience recruiting, training, coaching, and developing employees. A hands-on leadership style with a strong sense of ownership, accountability, and attention to detail. The ability to motivate a team, manage competing priorities, and maintain high standards in a fast-paced environment. Strong interpersonal skills and a willingness to engage with members, staff, and community partners daily. Experience in personal training, group fitness, functional training, or fitness program development is highly desirable. Relevant fitness certifications are a plus; current certifications are preferred for candidates expected to instruct classes or deliver personal training. Proficiency with club management systems, CRM platforms, scheduling tools, and basic business reporting is preferred. What Success Looks Like Members and guests consistently experience friendly, attentive, and personalized service. The service team is engaged, well-trained, accountable, and aligned with the club's standards. Leads are followed up with promptly, appointments are consistently generated, and sales opportunities are converted into memberships. The club maintains an exceptional standard of cleanliness, presentation, and operational readiness. Local partnerships and community engagement contribute to awareness, referrals, and membership growth. Functional fitness, group exercise, and personal training programs attract new participants and increase member engagement. Staff feel supported and developed, members feel connected to the club, and the business demonstrates measurable, sustainable growth. The Level Fitness Opportunity At Level Fitness, the General Manager is more than an operations manager. This is an opportunity to lead a community, develop people, create memorable member experiences, and build a thriving fitness business. We are looking for an energetic, approachable, and driven leader who believes that great service fuels great sales, great teams create great experiences, and a strong fitness community is built one interaction at a time. If you are passionate about fitness, energized by working with people, and motivated to build something exceptional, we want to hear from you.

Pay:

$60,000.00 - $75,000.00 per year

Work Location:

In person