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Sales Representative
Sapulpa, OK
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Outside Sales Representative Wise Choice Crane & Controls Sapulpa, OK Job Details Full-time From $30,000 a year 1 day ago Benefits Health insurance Retirement plan Qualifications Computer operation Customer communication OSHA Business development Driver's License Territory management Full Job Description
OUTSIDE SALES REPRESENTATIVE
Overhead Crane & Material Handling Industry Position Summary The Outside Sales Representative is responsible for developing new business and growing existing customer relationships for overhead crane, hoist, and material handling products and services. This position will work directly with industrial, manufacturing, warehouse, fabrication, and other commercial customers to identify their material handling needs and provide appropriate solutions. The Outside Sales Representative will sell service, inspections, repairs, parts, modernization projects, new crane systems, runway systems, and related equipment. The ideal candidate is comfortable spending time in industrial environments, building long-term customer relationships, identifying opportunities in the field, and coordinating with service and operations teams to ensure customers receive accurate proposals and reliable solutions. Essential Duties and Responsibilities
Develop and maintain relationships with new and existing customers within the assigned territory.
Prospect for new customers through cold calling, referrals, networking, site visits, and other business-development activities.
Visit customer facilities to identify overhead crane, hoist, runway, and material handling needs.
Sell preventative maintenance programs and overhead crane inspection services.
Identify opportunities for repairs, replacement parts, upgrades, and crane modernization.
Develop opportunities for new overhead cranes, hoists, runway systems, and related material handling equipment.
Follow up on inspection findings, technician recommendations, open quotations, and outstanding customer needs.
Work with customers to understand operational requirements, production concerns, budgets, and project timelines.
Gather accurate information from customer sites so estimates and proposals can be prepared.
Coordinate with management, service technicians, estimating, engineering, fabrication, and purchasing as needed to develop customer solutions.
Prepare and present professional proposals and quotations.
Explain proposed equipment, repairs, upgrades, and services clearly to customers.
Negotiate pricing and contract terms within company-approved guidelines.
Maintain regular communication with customers throughout the quoting, ordering, installation, and service process.
Monitor customer accounts for upcoming inspections, preventative maintenance, equipment replacement, and modernization opportunities.
Maintain accurate customer records, sales activities, opportunities, quotations, and follow-up information in the company's CRM or sales tracking system.
Meet or exceed established sales, gross-profit, customer-development, and account-retention goals.
Maintain knowledge of company products, services, capabilities, and current industry practices.
Represent the company professionally at customer facilities, industry events, trade shows, and networking opportunities.
Communicate customer concerns or service issues to the appropriate department and assist with ensuring they are addressed promptly.
Develop long-term relationships that position the company as a trusted overhead crane and material handling partner rather than simply an equipment vendor. Products and Services Sold The Outside Sales Representative may be responsible for selling:
OSHA and manufacturer-recommended overhead crane inspections
Preventative maintenance programs
Hoist and crane replacement parts
Wire rope and load chain
Radio controls and pendant controls
Electrical components and controls
Motors, brakes, contactors, and related components
Crane and hoist modernization
Variable frequency drive upgrades
Capacity and equipment upgrades
New electric chain and wire-rope hoists
New overhead bridge cranes
Jib cranes
Gantry cranes
Monorail systems
Crane runway systems
Below-the-hook equipment
Installation and commissioning services
Other industrial material handling products and services offered by the company Customer Development Responsibilities The Outside Sales Representative is expected to actively grow the customer base rather than rely solely on incoming leads.
Responsibilities include:
Identifying manufacturing and industrial facilities within the territory.
Developing relationships with maintenance managers, plant managers, operations managers, engineers, safety personnel, purchasing departments, and business owners.
Scheduling and conducting customer visits.
Maintaining regular contact with existing accounts.
Identifying facilities that currently use competitors for crane inspection, repair, or equipment services.
Developing strategies for converting prospective customers into long-term accounts.
Looking beyond an immediate repair or quotation to identify the customer's overall crane and material handling needs.
Technical Expectations The Outside Sales Representative is not expected to perform crane repairs but must develop enough technical knowledge to effectively discuss overhead crane and hoist applications with customers. The representative should be able to develop an understanding of:
Basic overhead crane terminology
Crane classifications and common applications
Bridge cranes, gantry cranes, jib cranes, and monorails
Electric chain and wire-rope hoists
Crane runway systems
Basic electrical and mechanical crane components
Common crane inspection deficiencies
Preventative maintenance requirements
Crane modernization opportunities
Basic OSHA and ASME requirements applicable to overhead lifting equipment
Customer facility and production considerations affecting crane applications Technical questions beyond the representative's knowledge should be referred to qualified company personnel rather than guessed at or represented inaccurately to the customer.
Qualifications Preferred qualifications include:
Previous outside sales or industrial sales experience.
Experience in the overhead crane, hoist, industrial equipment, material handling, manufacturing, electrical, mechanical, or related industry preferred.
Strong communication and interpersonal skills.
Ability to develop long-term business relationships.
Strong organizational and follow-up skills.
Ability to work independently and manage an assigned territory.
Comfortable entering manufacturing and industrial environments.
Ability to read and understand basic equipment specifications and technical information.
Basic computer proficiency and ability to use email, CRM, quoting, and Microsoft Office software.
Ability to prepare and communicate professional proposals.
Valid driver's license and acceptable driving record. Physical and Work Environment Requirements This position requires regular travel to customer facilities and may involve working around industrial and manufacturing environments. The employee may occasionally be required to:
Walk through manufacturing plants, warehouses, and industrial facilities.
Navigate stairs, uneven surfaces, and production areas.
Wear required personal protective equipment, including safety glasses, hard hats, hearing protection, steel-toed footwear, and other PPE required by the customer or company.
Work around operating machinery and overhead lifting equipment.
Travel by vehicle for extended periods during customer visits. Performance Expectations Performance may be evaluated based on factors including:
Total sales revenue
Gross profit
New customer development
Existing account growth
Inspection and preventative maintenance agreements sold
Repair and modernization opportunities generated
New equipment and crane projects sold
Quote follow-up
Quote-to-order conversion rate
Customer retention
Sales pipeline development
CRM and customer documentation accuracy
Customer responsiveness and relationship management Professional Conduct The Outside Sales Representative represents the company directly to its customers and is expected to maintain a professional appearance and attitude.
The representative must:
Communicate honestly with customers.
Avoid making technical, scheduling, or pricing commitments without appropriate authorization.
Protect confidential customer and company information.
Follow company safety policies and customer facility requirements.
Work cooperatively with service technicians, management, fabrication, estimating, engineering, purchasing, and administrative personnel.
Never sacrifice safety, equipment compliance, or appropriate repair recommendations simply to secure a sale.
Position Goal The goal of the Outside Sales Representative is to build profitable, long-term customer relationships by understanding each customer's overhead lifting and material handling needs and connecting those needs with the company's inspection, service, repair, modernization, fabrication, and new-equipment capabilities.