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Home Health Business Development Liaison Rockwall County, TX | Rockwall, Royse City, Fate, Heath & Surrounding Communities We are seeking an experienced, motivated, and results-driven Home Health Business Development Liaison to expand our referral network and grow home health admissions throughout Rockwall County, Texas. Our service territory includes Rockwall, Royse City, Fate, Heath and surrounding communities, including nearby areas of Hunt and Kaufman counties. This is a growth-focused opportunity for an experienced healthcare marketer who understands the home health industry, enjoys developing strong professional relationships, and has a proven ability to generate referrals and grow an assigned territory. About Us Our organization has been serving North Texas seniors and families for more than 20 years. We are committed to providing high-quality, patient-centered home health care while building trusted, long-term relationships with healthcare professionals and the communities we serve. As we continue expanding throughout North Texas, we are looking for a dedicated business development professional to help strengthen our presence in Rockwall County and surrounding communities. Role Overview The Home Health Business Development Liaison will be responsible for identifying new referral opportunities, developing strategic healthcare partnerships, strengthening existing relationships, and driving consistent home health admissions. A primary focus of this position will be developing Traditional Medicare home health referrals through strategic outreach to physicians, hospitals, rehabilitation facilities, skilled nursing facilities, senior living communities, and other healthcare partners. This is a field-based position that requires strong relationship-building skills, consistent follow-through, and a proactive approach to business development. Key Responsibilities Develop and expand home health referral sources throughout Rockwall County and surrounding communities. Build strong relationships with physicians, hospitals, rehabilitation facilities, skilled nursing facilities (SNFs), assisted living facilities (ALFs), independent living communities (ILFs), house-call providers, specialty practices, and other healthcare partners. Identify and pursue qualified Traditional Medicare home health referral opportunities. Educate referral partners on home health services, general Medicare eligibility requirements, skilled care needs, homebound criteria, and available services. Conduct regular face-to-face visits with existing and prospective referral partners. Generate consistent referrals and support monthly admission growth. Develop new referral accounts while strengthening existing relationships. Conduct educational presentations, in-services, and outreach activities. Participate in healthcare networking events and community partnership opportunities. Establish strategic partnerships with senior living communities and other high-potential referral sources. Maintain an organized referral pipeline and consistently follow up on opportunities. Collaborate closely with intake and clinical leadership to facilitate timely referral coordination and smooth patient transitions. Track referral activity, admissions, account development, and territory growth. Meet established monthly business development and admission growth expectations. Represent the organization professionally while maintaining compliance with applicable healthcare marketing and referral regulations. What We're Looking For Home health industry experience strongly preferred. Minimum 2 years of healthcare marketing, liaison, outreach, or business development experience preferred. Established relationships with healthcare referral sources in Rockwall County and surrounding communities are highly desirable. Experience generating home health referrals and developing new accounts. Strong understanding of Traditional Medicare home health services, eligibility requirements, and referral processes. Demonstrated success in growing a healthcare territory or referral network. Comfortable with cold outreach, physician office visits, facility visits, networking, and directly requesting referrals. Strong interpersonal, communication, negotiation, and presentation skills. Self-motivated, organized, dependable, and results-oriented. Ability to work independently and manage a field-based territory. Reliable transportation and willingness to travel throughout the assigned territory. Nursing or clinical licensure is not required. Compensation & Benefits Competitive base salary based on experience Performance-based bonus opportunity tied to admission growth Health insurance Dental insurance Vision insurance Paid time off Opportunity for professional growth within an established and expanding home health organization

Position Details Job Type:

Full-time Work Location:

Field-based / On the road

Primary Territory:

Rockwall County, Texas Major Markets:

Rockwall, Royse City, Fate, Heath, and surrounding communities.

Preferred Experience:

Home Health:

2 years Healthcare Marketing /

Business Development:

2 years

Physician or Healthcare Referral Development:

2 years Join Our Team If you are an experienced healthcare marketer who enjoys building relationships, developing new referral partnerships, and growing a territory, we would love to hear from you. Join an established home health organization with more than 20 years of experience serving North Texas and help us expand access to quality home health care throughout Rockwall County and surrounding communities. Apply today to become part of our growing team!

Job Type:

Full-time Application Question(s): Describe your experience developing new referral relationships, including cold calling, visiting physician offices or facilities without an appointment, following up with prospective referral partners, and converting those relationships into referrals or admissions.

Experience:

Nursing:

1 year (Required)

Marketing/Sales:

1 year (Required)

Home Health:

1 year (Required)

Work Location:

On the road