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Sales Supervisor
Hanover, MA
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McGee Automotive Family

Automotive BDC Director

Job Description

Job Overview Position Summary We are seeking an experienced, results-driven Automotive BDC Director to lead and grow our Business Development Center across sales and service operations. This individual will be responsible for developing and executing strategies that maximize lead conversion, appointment setting, customer engagement, and revenue growth. The ideal candidate is a proven automotive BDC leader with strong management skills, a track record of improving performance metrics, and the ability to build a high-performing team focused on customer experience and dealership profitability. Key Responsibilities Leadership & Team Development Lead, manage, and motivate BDC managers, representatives, and coordinators. Recruit, hire, train, coach, and develop team members. Establish clear performance expectations, accountability standards, and individual goals. Conduct regular performance reviews, team meetings, and one-on-one coaching sessions. Develop a positive, competitive, customer-focused culture. Sales & Service Lead Management Oversee inbound and outbound calls, internet leads, texts, emails, and other customer inquiries. Ensure timely and professional follow-up on all sales and service opportunities. Drive appointment setting, show rates, sold rates, and service retention. Develop and implement lead follow-up processes, call scripts, and customer communication strategies. Partner with Sales, Service, and Marketing leadership to maximize opportunities and improve customer satisfaction. Ensure leads are properly assigned, tracked, and worked through the dealership's CRM. Performance Management & Analytics Establish and monitor KPIs, including: Lead response time Contact and connection rates Appointment set rate Appointment show rate Sold rate and lead-to-sale conversion Outbound call and follow-up activity Service appointment conversion and retention Individual and team productivity Analyze CRM reports and performance trends to identify opportunities for improvement. Develop action plans to improve underperforming metrics and increase overall BDC profitability. Process Improvement & Technology Manage BDC processes, CRM workflows, lead distribution, and follow-up automation. Ensure compliance with dealership policies and applicable customer communication, privacy, and telemarketing requirements. Evaluate technology, training, and workflow improvements to increase efficiency. Maintain consistent processes across dealership locations, where applicable. Cross-Department Collaboration Work closely with General Managers, Sales Managers, Service Managers, and Marketing teams. Ensure appointments are properly communicated, confirmed, and handed off to the appropriate departments. Hold dealership departments accountable for timely lead handling and appointment follow-through. Identify opportunities to improve customer experience, sales volume, service traffic, and dealership profitability. Qualifications 3-5+ years of automotive BDC experience, with significant leadership or management experience preferred. Demonstrated success managing automotive internet leads, phone leads, appointment setting, and follow-up processes. Experience with automotive CRM and lead management platforms. Strong understanding of dealership sales processes, service operations, and performance metrics. Proven ability to coach teams, improve conversion rates, and achieve measurable results. Excellent communication, organizational, analytical, and leadership skills. Ability to manage multiple priorities in a fast-paced dealership environment. Preferred Qualifications Experience overseeing both Sales and Service BDC operations. Experience managing multiple rooftops or a dealer group. Background in BDC process development, CRM optimization, and performance reporting. Experience building scalable training and accountability programs. We offer eligible employees the following:
  • Medical and Dental Benefits
  • 401(k)
  • Paid vacation
  • Paid holidays
  • Direct deposit
  • Online benefits portal
  • Schedules that respect your work/life balance
  • Disability, Life, and Accident Insurance
  • Competitive Pay
  • Opportunity for career development
  • Paid training
  • Medical/Dependent Flexible Spending Account
  • Access to your pay via mobile app An Equal Opportunity Employer We recruit, hire, train, promote, transfer and compensate our employees and provide all other conditions of employment including Company sponsored events without regard to race, color, creed, religion, national origin, age, sex, gender identity, genetic information, marital status, lawful alien status, sexual orientation, physical or mental disability, citizenship status, veteran status or any other status protected by applicable law.
Pay Range:
$150,000 - $250,000 commensurate with experience
Pay:
$150,000.00 - $250,000.00 per year
Work Location:
In person

Benefits

  • Paid Time Off (PTO)
  • 401(k) Plans
  • Professional Development
  • Health Insurance
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Total Score
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Average of individual scores