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Enrollment / Admission Counselor
Huntsville, TX

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Sam Houston State University

Admissions Counselor - Dallas/Fort Worth Region

Entry-Level JobVerifiedNo experience needed

Job Description

Requisition:
202600226S Occupational Category (Staff Positions Only):
Professional Hiring Salary:
Monthly-Staff Department:
Admissions Recruitment General Requirements:
Bachelor's degree in a related field. No experience required. Experience in admissions, student recruitment, enrollment services, student affairs, sales, marketing, or a related area is preferred. A combination of education, experience, and training that would produce the required knowledge and abilities may be considered.
Nature & Purpose of Position/Usual Duties:
Serves as a home-based regional representative of Sam Houston State University responsible for managing the Dallas/Fort Worth recruitment territory and guiding prospective students from initial inquiry through enrollment. Develops relationships with students, families, schools, counselors, and community partners while implementing data-informed recruitment and communication strategies. Supports the University's enrollment goals through effective territory management, outreach, student engagement, and collaboration with internal and external partners. Primary Responsibilities (Staff Positions Only): Develops and implements a comprehensive recruitment plan for the assigned geographic territory in alignment with University enrollment goals. Plans and conducts recruitment travel, presentations, high school visits, community college visits, college fairs, community events, individual appointments, virtual programs, and other outreach activities. Builds and maintains relationships with school administrators, counselors, teachers, community college personnel, community-based organizations, alumni, and other regional partners. Provides prospective students and families with information regarding admission requirements, application procedures, academic programs, scholarships, financial aid, orientation, housing, and student life. Reviews assigned undergraduate applications and makes admission decisions in accordance with University policies and procedures. Communicates proactively with prospective and admitted students through telephone calls, email, text messaging, presentations, and CRM communication campaigns. Conducts individual and group appointments to help students and families understand the admissions process and complete required enrollment steps. Maintains accurate records of student interactions, recruitment activities, travel, and event outcomes within the University's CRM and other enrollment systems. Monitors territory activity, application progression, enrollment funnel performance, and other key performance indicators. Adjusts recruitment strategies as needed to support enrollment goals. Assists with the planning and implementation of regional recruitment and yield events, admitted student receptions, counselor programs, campus visit programs, Preview Days, Saturday@Sam, and other admissions events. Collaborates with academic colleges and campus departments to support recruitment, yield, and student enrollment initiatives. Provides recommendations for improving recruitment strategies, regional programming, student communications, and the effectiveness of recruitment activities. Represents Sam Houston State University professionally and provides responsive, student-centered service. Performs other related duties as assigned.