Caring is What Fuels Our Success That's The Power of One Keyword Location Radius Radius 5 miles 15 miles 25 miles 35 miles 50 miles Search Marketing Specialist | Service Line and Hospital Marketing Memphis, Tennessee Apply Save Job Category Marketing Job Type Full time Job
ID R-14444
If you are looking to make an impact on a meaningful scale, come join us as we embrace the Power of One! We strive to be an employer of choice and establish a reputation for being a talent rich organization where Associates can grow their career caring for others. For over a century, we've served the health care needs of the people of Memphis and the Mid-South. The Marketing Specialist is responsible for leading the development and day-to-day execution of advanced, data-driven marketing strategies for each assigned client area within the Methodist Le Bonheur Healthcare system. This role requires expertise in both digital and traditional marketing, along with the ability to leverage analytics in order to optimize multi-channel campaigns. In addition to leading cross-functional collaborations, this role will develop annual strategic plans, report campaign performance directly to key stakeholders, and work to ensure that ongoing efforts provide high-impact, results-driven outcomes aligned with the healthcare system's strategic goals. Models appropriate behavior as exemplified in MLH Mission, Vision and Values. Working at MLH means carrying the mission forward of caring for our community and impacting the lives of patients in every way through compassion, a deliberate focus on service expectations and a consistent thriving for excellence. A Brief Overview The Marketing Specialist is responsible for leading the development and day-to-day execution of advanced, data-driven marketing strategies for each assigned client area within the Methodist Le Bonheur Healthcare system. This role requires expertise in both digital and traditional marketing, along with the ability to leverage analytics in order to optimize multi-channel campaigns. In addition to leading cross-functional collaborations, this role will develop annual strategic plans, report campaign performance directly to key stakeholders, and work to ensure that ongoing efforts provide high-impact, results-driven outcomes aligned with the healthcare system's strategic goals. Models appropriate behavior as exemplified in MLH Mission, Vision and Values. What you will do Develops annual marketing plans, ensuring strategic alignment, timely execution, and effective budget management across assigned service areas. Leads the day-to-day coordination and execution of marketing initiatives, driving both strategic direction and creative development to deliver impactful, outcome-focused campaigns. Monitors the performance of marketing campaigns and adjusts strategies, as needed, to improve effectiveness and achieve desired outcomes. Oversees paid search and paid social media advertising campaigns, in partnership with external resources, and the creation of dedicated landing pages to drive engagement among target audiences. Partner with internal teams to support sponsorship initiatives and event planning. Works with communications, marketing, and web team members to ensure cohesive execution across messaging, audience targeting, and digital experience. Represents the marketing department in both in-person and virtual client meetings with a emphasis on relationship building and clear communication. Reviews marketing content for accuracy, clarity and brand consistency, while also ensuring all materials and marketing activities meet healthcare regulatory requirements. Prepares performance reports and presentations to share campaign results, strategic insights, and marketing impact to system stakeholders. Performs other duties as assigned or requested, contributing to the broader success of the marketing team and organizational goals. Education/Formal Training Requirements Required
- Bachelor's Degree Marketing Preferred
- Bachelor's Degree Advertising Preferred
- Bachelor's Degree Business Administration/Management Preferred
- Bachelor's Degree Communications Work Experience Requirements Required
- Business, marketing, communications, nonprofit management, development or related field 3-5 years Preferred
- Healthcare environment 1-3 years Knowledge, Skills and Abilities Demonstrates a strong understanding of core marketing principles including branding, positioning, segmentation, and campaign strategy.
Proven track record of leveraging business intelligence and market research to inform strategic planning and decision-making. Understands emerging trends in marketing, usage of cutting-edge tools and AI technologies to enhance strategic impact and operational efficiency. Proficient in multi-channel marketing, with proven success evaluating and optimizing marketing campaigns for measurable impact across all channels. Able to drive cross-functional collaboration and project execution, aligning team efforts with business goals and delivering clear updates to stakeholders. Detail oriented with proven project management skills, able to manage multiple marketing initiatives simultaniously, ensuring high-quality execution and ability to deliver projects on time and on budget. Understands and utilizes customer journey mapping to inform personalized, customer-centric marketing initiatives. Strong copywriting and editing abilities for digital content, email campaigns and printed promotional materials. Supervision Provided by this Position There are no supervisory responsibilities assigned to this position. However, the incumbent works as a project leader and often coordinates with Marketing, Digital and Communications staff members on both short and long-term projects. Physical Demands The physical activities of this position may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion. Must have good balance and coordination. The physical requirements of this position are: light work
of force occasionally and/or up to 10 lbs. of force frequently. The Associate is required to have close visual acuity to perform an activity, such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; or extensive reading. The conditions to which the Associate will be subject in this position: The Associate is not substantially exposed to adverse environmental conditions; job functions are typically performed under conditions such as those found in general office or administrative work. Occasional travel for in-person meetings and events. Our Associates are passionate about what they do, the service they provide and the patients they serve. We value family, team and a Power of One culture that requires commitment to the highest standards of care and unity. Boasting one of the South's largest medical centers, Memphis blends a friendly community, a thriving and growing downtown, and a low cost of living. We see each day as a new opportunity to make a difference in the lives of the people in our community. Apply Save Job Share this job Facebook X LinkedIn Email Explore this location Don't See What You're Looking For? Sign up for job alerts and we'll notify you when new roles become available. Register Explore the World of MLH Career Areas at Methodist Le Bonheur Healthcare Explore rewarding careers at Methodist Le Bonheur Healthcare. Discover nursing, allied health, and support roles with opportunities to grow and make a difference. Learn More Benefits Learn all about the great benefits that every member of our team is entitled to. Learn More Our Culture We're committed to a community where everyone belongs and can make an impact. Learn More Learning & Development At Methodist Le Bonheur Healthcare, we want everyone to reach their highest and greatest potential. Our system is filled with a variety of roles that allow for upward and lateral mobility. We support career advancement and promote from within. And we provide many programs for career entry, education, training and advancement. Learn More Our Locations Get a closer look at the vibrant and historical city that we are proud to call home. Learn More Contact Methodist Le Bonheur Healthcare Reach out for support in your career search and application process. Learn More Our Stories A place to find all of our sites content in a filterable, browsable blog like homepage. Learn More Nursing Careers at Methodist Le Bonheur Healthcare Join a team of highly skilled, compassionate nurses empowered by advanced resources, ongoing education, and a supportive environment. Learn More Explore Memphis Learn the advantages of living in Memphis. Learn More Methodist Le Bonheur Healthcare receives national honor for exceptional care Methodist Le Bonheur Healthcare's Memphis adult hospitals were ranked second in Tennessee and first in the Memphis metro area by U.S. News & World Report, with high-performing ratings across multiple specialties and procedures. Learn More CMS Test Page Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt. Learn More Join Our Imaging Team Learn More Join Our Nutrition Services Team Explore rewarding dietitian career opportunities at Methodist Le Bonheur Healthcare. Support patient health through evidence-based nutrition care, collaborate with healthcare teams, and make a lasting impact across the Mid-South. Enjoy comprehensive benefits, professional development, and inclusive work culture with locations across Memphis and surrounding areas. Learn More New Grad and Student RN Discover nursing career pathways at Methodist Le Bonheur Healthcare. Explore paid internship, LPN Residency, and RN Residency programs designed for students and new graduates. Gain hands-on experience, work with seasoned RNs, and transition into full-time roles. View opportunities for recent graduates, LPNs, and nursing students seeking to refine their skills in evidence-based care and leadership. Learn More Methodist University Hospital Opens Neuroscience Institute Expansion Methodist University Hospital opened a $2.8 million expansion of its Neuroscience Institute, adding 47 specialized rooms and enhanced academic and critical care capabilities to provide centralized, around-the-clock neurology and neurosurgery services. Learn More Radiologic Technology Program Application Deadline Approaching Methodist University Hospital is accepting applications for its Radiologic Technology Program through November 1, offering aspiring radiology professionals a limited-time opportunity to apply before the deadline closes. Learn More Teamwork Powers Care Through Winter Storm During severe winter weather in the Mid-South, employees at Methodist Le Bonheur Germantown Hospital went above and beyond, transporting one another through dangerous conditions to ensure uninterrupted care for their community. Learn More Jobs for You Featured Jobs Recently Viewed Jobs Saved Jobs Methodist University Hospital Sr. Executive Assistant Memphis, Tennessee Executive Support Save Job Primary Care Group CMA II | FT | Days | Primary Care | Bartlett Bartlett, Tennessee Patient Care Support Save Job Methodist South Hospital Pharmacy Technician Specialist Memphis, Tennessee Pharmacy Technicians Save Job You have not viewed any jobs yet. You have not saved any jobs yet. Join our Talent Community to stay connected! From roles that are right for you to new opportunities, we'll keep you up to date with job openings Already registered? Click here! 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