Group Strategy Manager, Audience Activation

Corporate Strategy, Development & Planning Group Strategy Manager, Audience Activation 위치 Warren, Michigan (+) Show all locations (-) Hide all locations 일정 Full time 게시됨 4 03 2026 Job Requisition

JR-202606769

설명 The Role General Motors' Marketing Applied Sciences (MAS) team is seeking an experienced, strategic, and data-fluent leader to serve as Group Strategy Manager, Audience Activation. This role sits at the heart of GM's marketing transformation, leading a team of audience strategists responsible for developing, governing, and activating data-driven audience strategies across GM's brand portfolio. Success in this role requires a unique blend of audience strategy expertise across Media, site, and CRM, technical acumen, cross-functional leadership, and the ability to translate complex data into compelling marketing decisions. The ideal candidate brings deep, hands-on media expertise, including a strong command of programmatic ecosystems, paid media activation, media measurement frameworks, and addressable audience delivery. This is an opportunity to shape how GM uses first- and third-party data to reach the right customers at the right moment. What You'll Do Lead and develop a team of audience strategists, providing coaching, prioritization, and career development across cross-brand activation work Collaborate closely with the Media team on the end-to-end audience strategy process, ensuring accurate and efficient audience builds aligned to Media strategy and successful activation, including but not limited to audience sizing, reach/frequency planning, and segment-level performance expectations Serve as the primary MAS point of contact for audience strategy across brand and agency partners, working closely with the Media team to align on campaign needs, taxonomy, audience development timelines, and channel-specific delivery requirements (programmatic, social, display, etc.) Serve as an experienced interpreter of marketing and media requests, translating ambiguous campaign briefs and brand objectives into clear, defined audience strategies Oversee the development and activation of Pronghorn-powered audiences across media, site, and CRM channels, ensuring alignment with marketing objectives and model recommendations Partner closely with MAS Data Scientists and the Media team to translate modeling outputs into actionable, campaign-ready audience segments. Advise on match rate optimization, addressability, and scaling trade-offs across activation platforms. Manage audience workflows across platforms including Databricks, Adobe Real-Time CDP, AEP, LiveRamp, and other onboarding and activation tools Support the product development team in building, testing, and deploying new media capabilities and platforms. Translate technical capabilities into actionable pilot opportunities. Work with the T&L team to lead development of testing strategies and campaigns to deliver new marketing opportunities and channels Demonstrate strong leadership and decision-making in establishing audience best practices, including standards for audience building, scoring, and sizing, to ensure consistent, scalable segmentation logic across brands and channels Establish and maintain governance standards for audience documentation, segmentation logic, and operational data flows (Confluence, SharePoint, etc.) Drive audience insights and persona analysis by synthesizing behavioral, transactional, and demographic data to inform targeting strategy, connecting audience insights directly to media performance outcomes Champion data quality and privacy compliance across audience workflows, ensuring audiences are built and activated in alignment with GM's data governance and privacy requirements Represent the Audience Activation capability in cross-functional planning sessions, brand standups, and MAS leadership forums; serve as the internal SME on how media and audience strategy intersect to drive campaign effectiveness. Provide transparency and accountability on timelines, prioritization, and progress Identify opportunities to incorporate AI and agentic tools into audience operations to improve speed, quality, and scale Your Skills & Abilities (Required Qualifications) Bachelor's degree in Marketing, Business, Data Science, Computer Science, or a related field 8+ years of experience in a media, audience, or marketing analytics role, spanning strategy, planning, or activation, within an enterprise or agency environment 4+ years of direct people leadership experience, with a track record of developing high-performing, cross-functional teams Deep expertise in audience segmentation, customer data platforms (CDP), and data onboarding platforms (e.g., Adobe AEP, LiveRamp, or similar) Comprehensive understanding of the programmatic media ecosystem, including DSPs, SSPs, DMPs, identity graphs, and the mechanics of real-time bidding Experience in scaled media audience planning and execution Strong understanding of cross-channel marketing activation including media (programmatic display, paid social, CTV/OTT, search), CRM, site, and digital channels Demonstrated experience navigating identity resolution challenges, including knowledge of first-party data strategies, universal IDs, and privacy-preserving measurement Experience translating audiences into creative implications Ability to collaborate effectively with Data Scientists, translating technical model outputs into practical activation strategies Excellent stakeholder management skills, with experience navigating matrixed organizations and aligning brand, agency, and analytics teams Strong analytical and storytelling capabilities, able to translate complex data into powerful stories and actionable recommendations, synthesizing audience, media, and marketing performance data into clear, executive-ready narratives that drive confident decision-making and inspire action across brand, agency, and leadership stakeholders What Will Give You a Competitive Edge (Preferred Qualifications) Experience working with identity resolution platforms Hands-on platform experience with major DSPs (TTD, DV360) and paid social platforms (Meta Ads Manager, Pinterest Ads) in an audience strategy or media planning capacity Experience managing 1st party and device-based identity signals Hands-on experience with Databricks, SQL, or PySpark for audience analysis and data enablement Familiarity with AI-powered audience tools or agentic marketing workflows Experience with data governance practices and privacy compliance in marketing contexts Background working within an in-house marketing science or advanced analytics function Master's degree in a quantitative or marketing-related field The salary range for this role is ($134,700 - $207,600). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus Potential:

An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits:

GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.) 이 직무는 재택 직무로 분류됩니다. 즉, 선발된 지원자는 근무 국가 어디에서든 근무할 수 있으며, 관리자의 지시가 없는 한 GM 사업장에 출근하지 않아도 됩니다. 선발된 지원자는 이 직무를 위해 25% 미만의 출장을 다녀야 합니다. 다양성 정보 General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다. 자세한 정보는 GM 채용 과정 안내 를 참고하십시오. 공평한 취업 기회 선언 (미국) General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다. 자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 숙소 (미국 및 캐나다) General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 Careers.

Accommodations@GM.com 으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요. 지금 신청하세요 구하다 저장됨 [Open sharing options] [Share] 관련 작업 구하다 저장됨 Warren, Michigan Senior Strategist - Media Performance 구하다 저장됨 Remote Sr. Engagement Strategist, Marketing Applied Sciences 구하다 저장됨 Detroit, Michigan Assistant Manager, Media Audience Strategy & Solutions 기업 전략 개발 및 계획 Team 개념으로 시작하는 것은 우리의 기업 전략, 개발 및 계획 팀이 생명을 불어넣습니다.