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DL
Danone Ltda
Director, Strategic Insights & Analytics Yogurt & Ready to Drink Shakes
Career Insights for Strategic Planner / Analyst
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What they do
A Strategic Planner or Strategic Analyst is responsible for identifying the needs of their business and developing plans to determine the direction it should take to succeed. These analysts are employed in a variety of fields, though they are typically found in IT, finance, banking, business operations fields.
$141,486 / year median in New York
+3% projected growth
Job Description
Short Intro and About the Job The Strategic Insights & Analytics (SIA) organization is evolving to support the overall transformation of Danone North America into a consumer and customer centric organization. We partner across the enterprise to drive clarity in the strategic direction and precision of the cross-functional efforts of our category, brand, commercial, RGM, Category Management and Sales teams to capture value opportunities and grow our categories and brands. This means fueling end-to-end insights from our obsession with consumers, shoppers, categories, customers, products, and cultural trends for Danone.
This role is considered a "hybrid" position that allows for flexible work, meaning it is a role where collaboration with key stakeholders in Danone Hubs occurs. While you may have the option to work from home on a schedule as agreed to with your supervisor, you are also expected to regularly report to your assigned office location at least 3 days per week. About You
Learn more about our mission. Our Benefits Our commitment to making the world healthier starts with our employees.
ABOUT THE JOB/RESPONSIBILITIES
The Shakes, Kids, and Yogurt SIA team will drive deep consumer and market understanding to build our brands and our category strength. You will work on building fundamental knowledge of the category and our core businesses and build new mixes for the marketplace with innovation. The SIA team strives to put ourselves in the shoes of our marketing, sales, leadership teams and other functions to supply the right insight at the right moment to deliver better value propositions to Danone's consumers, shoppers and customers. This Director of SIA on Oikos Yogurt and Oikos Ready to Drink Shakes, will report to the SIA VP of Shakes, Kids and Yogurt, and play a proactive, collaborative leadership role across strategy brand planning, execution, innovation, and performance review.STRATEGY
- Partners with category teams and across the business to deliver category, portfolio, and brand strategies to identify future category landscape and quantified future sources of growth rooted in consumer and customer insight.
- Understanding current trends, looking around the corner to predict future trends, including white spaces.
- Conduct consumer research to understand the landscape of needs, demand spaces, and occasions; evaluate our right to win through brand equity and brand health, shopper behavior, path to purchase and shelf navigation
- Build analytics to size future consumer value pools using foresights and occasion data and diagnose our ability to attract switchers and new users from outside the category.
DRIVE CONSUMER LEARNING FOR OIKOS BRAND
- Uncovers consumer insights and interprets deep understanding for the purpose of building and growing the Oikos brand
- Understand and build consumer target for the marketing planning process
- Help define the best consumer offering with respect to packaging, price, product, and communication
- Understand the role of Oikos in the categories in which it competes and examine the competition. REVIEW
- Contribute to a culture of effectiveness through activity-based performance management of ourselves and competition with precision.
- Ensure performance rhythms to keep a finger on the pulse of the business and bring the right data and insight to enable agility in strategic and tactical course correction. The salary range for this position is $184,000
- $195,000 USD.
This role is considered a "hybrid" position that allows for flexible work, meaning it is a role where collaboration with key stakeholders in Danone Hubs occurs. While you may have the option to work from home on a schedule as agreed to with your supervisor, you are also expected to regularly report to your assigned office location at least 3 days per week. About You
ABOUT THE CANDIDATE/REQUIREMENTS
We are looking for a future business leader with a passion and track record for leveraging insights, data and analytics to unlock transformational growth. Someone with intellectual curiosity who wakes up excited to design problem solving structures to uncover new innovative opportunities. Someone with a belief in full potential thinking, who wants to turn complicated data and insights into inspiring stories. Someone with a passion for learning and leading organizational change. The ideal candidate is business-minded, consumer/shopper/customer-centric, self-motivated, strategic thinker, who is driven for results.Required qualifications include:
- 15+ years of experience with demonstrated leadership in Insights roles at a CPG company
B.S./B.A.
(required) Marketing, Business or related field.M.S./MBA
preferred- Proven record leading the design, synthesis, and application of repeatable, scalable insights of custom research
- Managing external insight partners, interpreting data & analytics both quantitative and qualitative, from design through delivery of: idea generation, segmentation, concept and product testing, pack testing, campaign evaluation, media targeting, conjoint, and shopper studies
- Strong knowledge and comfort of Circana/Nielsen, EPOS/Retail Sales data sources; household panel data and loyalty card
- Proven record of influencing business decisions with fact-based insights through competitive intelligence, retail intelligence, and persuasive communication to drive better business outcomes
- Comfortable presenting to senior leadership, effectively communicating insights, recommendations, and complex information in a clear, compelling manner
- Experience managing multiple direct reports, driving performance, development, and team effectiveness
- Building strong relationships across the organization and continuous improvement of processes.
Learn more about our mission. Our Benefits Our commitment to making the world healthier starts with our employees.
Physical Wellbeing:
We pay for the majority of your medical benefits- which include medical, dental and vision
- with our competitive 80%/20% cost-sharing model.