Commercial & Sales Leadership Focus Location:

Charlotte, North Carolina, USA Industry:

Outdoor Power Equipment (OPE) / Lawn & Garden /

Lawn Mowers Employment Type:

Full-Time | On-Site Target Total Compensation (OTE): USD $530,000-$570,000 annually

Languages Required:

Advanced/Fluent English & Advanced Mandarin Chinese About

DAYE DAYE

is a global manufacturer specializing in Outdoor Power Equipment (OPE), lawn and garden equipment, lawn mowers and related products , supported by an international manufacturing and supply-chain platform. As part of our continued expansion in the United States, DAYE North America is seeking a commercially driven Chief Executive Officer (CEO) to lead our U.S. business from Charlotte, North Carolina. This is fundamentally a growth and sales leadership position . We are seeking an executive capable of accelerating revenue growth, expanding market share, developing strategic customer relationships and strengthening DAYE's distribution and commercial presence throughout North America. The Role The CEO will have overall leadership and P&L responsibility for DAYE's North American business and will work directly with DAYE Group's senior leadership and headquarters in China. The successful candidate must combine executive leadership, strong commercial capabilities and direct knowledge of the Outdoor Power Equipment industry . Because this position requires frequent and direct communication with DAYE's executive leadership, manufacturing and corporate teams in China, advanced Mandarin Chinese proficiency is a mandatory requirement for this position. Key Responsibilities Develop and execute DAYE North America's commercial and growth strategy . Drive aggressive but sustainable revenue and market-share growth in the U.S. market. Lead Sales, Business Development, Key Accounts, Channel Strategy and overall commercial performance. Expand DAYE's presence in the Outdoor Power Equipment, lawn mower and Lawn & Garden markets . Develop strategic relationships with major retailers, distributors, dealers, e-commerce platforms and national accounts . Personally lead or participate in major customer negotiations and strategic commercial opportunities. Own the North American P&L, budget, sales forecast, profitability and EBITDA targets . Develop pricing and go-to-market strategies that improve revenue and margins. Identify new products, customers, channels and market opportunities. Work directly with DAYE's manufacturing, R&D and corporate leadership teams in China. Build and lead a high-performance North American management and sales organization. Report business performance, commercial opportunities and strategic plans to DAYE Group leadership. Candidate Requirements The successful candidate must have: 15+ years of progressive business leadership experience. Significant experience within Outdoor Power Equipment (OPE), lawn mowers, Lawn & Garden, turf equipment, power tools or a closely related industry . Previous experience as a CEO, President, General Manager, Chief Commercial Officer, VP Sales or equivalent senior executive . Demonstrated success in sales growth, business development and market-share expansion in the United States. Strong understanding of walk-behind mowers, riding mowers, zero-turn mowers, battery-powered OPE, professional landscaping equipment or related product categories . Strong experience with retailers, distributors, dealers, e-commerce and/or national accounts . Demonstrated P&L ownership and experience managing revenue, EBITDA, pricing, margins and forecasting. Strong negotiation and key-account management capabilities. Experience working within an international manufacturing organization. Ability and willingness to work on-site in Charlotte, North Carolina . Bachelor's degree required; MBA or equivalent advanced degree preferred.

Mandatory Language Requirement English:

Fluent / Professional proficiency - Required Mandarin Chinese (Simplified Chinese business environment): Advanced professional proficiency - Required The CEO must be able to conduct executive-level business discussions, participate in management meetings, communicate with corporate leadership and discuss commercial and operational matters directly with DAYE's China headquarters in Mandarin Chinese. Candidates without advanced Mandarin Chinese proficiency will not be considered for this position. Executive CompensationCompensation ComponentTarget Base SalaryUSD $320,000Annual Performance BonusTarget 40% of base / approx. $128,000Target Cash CompensationApprox. $448,000Long-Term Incentive (LTI)Approx. $80,000-$120,000 annuallyTarget Total Compensation (OTE)USD $530,000-$570,000 annually The annual performance incentive will be primarily tied to revenue growth, EBITDA/profitability, market-share development and achievement of strategic commercial objectives . Ideal Industry Background Candidates with leadership experience at organizations operating in the Outdoor Power Equipment / Lawn & Garden ecosystem will be particularly relevant, especially those with direct experience in lawn mowers, professional landscaping equipment, dealer/distributor networks, major U.S. retailers and national accounts . What Success Looks Like The primary measure of success for this position will be profitable sales growth in North America . DAYE is looking for a CEO who can do more than manage an existing organization. We are seeking a commercially aggressive, hands-on executive who understands the Outdoor Power Equipment industry, knows how to win major customers, can develop distribution channels and can personally drive business growth. This position requires the ability to operate effectively between the U.S. market and DAYE's corporate leadership in China; therefore, advanced Mandarin Chinese and fluent English are essential requirements.

Pay:

$530,000.00 - $570,000.00 per year

Work Location:

In person