Education:

Bachelor's degree required, preferably in Business, Marketing, Finance, or a related field.

Experience:

10 or more years of progressive experience in digital channel strategy, direct-to-consumer operations, or digital acquisition, including experience in strategic leadership roles. 5 or more years of people leadership experience in a supervisor, manager, or senior leadership capacity. Property and casualty insurance industry experience is required. Experience within personal auto insurance and direct-to-consumer distribution is strongly preferred. Demonstrated experience building, rebuilding, or scaling a direct-to-consumer or digital acquisition channel, either through direct ownership or significant leadership participation. Proven experience managing channel economics and financial performance, including accountability for acquisition cost, funnel conversion, growth, profitability, and P&L or comparable business results. Experience managing complex digital acquisition channels, vendors, platforms, or external partner relationships, including accountability for performance, timelines, and business outcomes. Experience leading or playing a significant role in digital experimentation, including A/B testing, holdout groups, funnel optimization, and using results to inform business decisions. Experience building, scaling, or leading teams in a high-growth, startup, transformation, or channel build-stage environment. Demonstrated success leading cross-functional initiatives involving teams such as Marketing, Product, Technology, Finance, Legal, Compliance, Sales, and Operations. Experience leading in an environment where systems, processes, technology, and channel capabilities were still being developed. Familiarity with TCPA requirements, consent management, digital lead acquisition, and related regulatory or compliance considerations.

Other skills and abilities:

Strong working knowledge of Power BI and Excel, with the ability to interpret channel reporting, analyze large datasets, identify performance trends, and make data-informed business decisions. Strategic thinker who looks beyond current targets to identify the next opportunity for channel growth and improvement. Strong data literacy, with the ability to independently interpret funnel performance, identify issues, and make operational decisions. Comfortable operating in an environment where infrastructure and channel capabilities are being built at the same time. Executive presence, with the ability to represent the D2C channel credibly with senior leaders and external partners. Strong cross-functional collaboration skills, with the ability to maintain momentum across multiple workstreams in a matrixed environment. Clear, direct communication skills, including the ability to translate operational complexity into executive-ready reporting. Customer-centric mindset with a focus on delivering a differentiated consumer experience. Demonstrated ability to build teams, develop talent, and lead through change with accountability and strong performance standards What else do you need to know? This is a hybrid position requiring regular onsite presence two to three days per week.

Excellent benefits package:

medical & dental, vision insurance, life insurance, short-term and long-term disability insurance Parental Leave Policy 401K + Company Match PTO Plan + Paid Company determined Holidays •Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity•All offers are contingent upon a successful background investigation (including employment, education, criminal and DMV verification- when applicable) and a pre-employment drug test with results satisfactory to

GAINSCO. GAINSCO

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