Born To Race is a rapidly growing motorcycle apparel and protective gear brand selling across Amazon, Shopify, Walmart, eBay, TikTok Shop, and other marketplaces. While we've built a strong presence on Amazon, our next major focus is scaling our direct-to-consumer website into a significant revenue channel. We're looking for an experienced Ecommerce Growth Manager who is passionate about growing online sales and understands every aspect of running and scaling a Shopify store. This is not a basic marketing or website maintenance role—we're looking for someone who thinks like a business owner and is driven by measurable growth. What You'll Be Responsible For Own the growth strategy for our Shopify website. Manage and optimize Meta (Facebook & Instagram) advertising campaigns. Manage and optimize Google Ads, including Shopping, Search, and Performance Max campaigns. Improve website conversion rates through continuous testing and optimization. Analyze Shopify, GA4, Microsoft Clarity, Meta Ads, and Google Ads data to make informed decisions. Manage Klaviyo email marketing, automation flows, and promotional campaigns. Improve SEO across product pages, collections, and website content. Optimize Google Merchant Center product feeds. Develop strategies to increase average order value and customer lifetime value. Launch and optimize affiliate and influencer marketing initiatives. Work with our content creator to develop high-performing ad creatives. Continuously test landing pages, messaging, offers, and customer journeys. Identify growth opportunities and implement new strategies to increase revenue. What We're Looking For Proven experience managing and growing Shopify ecommerce stores. Strong hands-on experience with Meta Ads Manager. Strong experience with Google Ads (Shopping, Search, Performance Max). Experience with Klaviyo email marketing. Strong understanding of Conversion Rate Optimization (CRO). Experience with Google Analytics 4 (GA4), Microsoft Clarity, Google Search Console, and Google Merchant Center. Understanding of SEO best practices. Excellent analytical and problem-solving skills. Self-motivated, proactive, and results-driven. Preferred Qualifications Experience growing an ecommerce brand in apparel, powersports, automotive, sporting goods, or a similar industry. Experience with influencer marketing and affiliate programs. Experience improving ROAS, lowering customer acquisition costs, and increasing conversion rates. Experience managing multiple marketing channels simultaneously. What Success Looks Like Success in this role isn't measured by the number of tasks completed—it's measured by business growth. You'll be expected to help improve: Website revenue Conversion rate Return on Ad Spend (ROAS) Customer Acquisition Cost (CAC) Average Order Value (AOV) Email marketing revenue Organic search traffic Overall profitability of our ecommerce business Why Join Born To Race? We're a fast-growing brand with ambitious goals and are looking for someone who wants to grow with us. You'll have the opportunity to make a direct impact on the future of the business, implement your own ideas, and help build a leading direct-to-consumer motorcycle apparel brand.

IMPORTANT

- Please Read Before Applying To be considered, please include: A brief summary of your Shopify ecommerce experience. Examples of Shopify stores you've managed. Specific results you've achieved (ROAS improvements, revenue growth, conversion rate improvements, etc.). The marketing channels you've managed (Meta, Google, Klaviyo, SEO, etc.). Why you believe you'd be a great fit for Born To Race. Applications without measurable ecommerce results or relevant Shopify experience may not be considered.

Pay:

$25.00 - $30.00 per hour

Benefits:

Employee discount Flexible schedule Professional development assistance Application Question(s): 1. How many years of hands-on experience do you have managing Shopify ecommerce stores? 2. Have you personally managed Meta (Facebook & Instagram) advertising campaigns for a Shopify ecommerce brand? 3. Have you personally managed Google Ads (Shopping, Search, and/or Performance Max) for an ecommerce business? 4. What is the highest monthly advertising budget you have personally managed? 5. Please describe the most successful Shopify store you've worked on. Include the strategies you implemented and the measurable results you achieved. 6. Which of the following platforms have you used professionally? (Select all that apply.) Shopify Meta Ads Manager Google Ads Klaviyo Google Analytics 4 (GA4) Google Merchant Center Google Search Console Microsoft Clarity None of the above 7. Are you comfortable analyzing data and making decisions based on KPIs such as ROAS, Conversion Rate, CAC, AOV, and Customer Lifetime Value? 8. If hired, what would be the first three things you would review or change to improve a Shopify store that is receiving traffic but not converting into enough sales? 9. Please provide links to any Shopify stores, case studies, portfolio, LinkedIn profile, or examples of ecommerce brands you have helped grow. 10. Are you willing to complete a paid ecommerce audit of our website as part of the interview process? What specific ecommerce KPIs do you monitor every week, and why are they important?

Work Location:

In person