Digital Marketing Manager - Med Spa Downtown Faces Tucson, AZ Job Details Contract 13 hours ago Benefits Flexible schedule Qualifications Website management Content creation Graphic design software Facebook Marketing analytics Paid search marketing Data analytics technologies Full Job Description Overview We are seeking a dynamic and results-driven Digital Marketing Manager to lead our online marketing initiatives and elevate our brand presence across digital channels at our medspa. In this role, you will develop, implement, and optimize comprehensive digital marketing strategies that drive traffic, engagement, and conversions. Your expertise in digital tools, analytics, and creative content creation will be essential to achieving measurable success and expanding our reach in competitive markets. Join us to craft innovative campaigns that captivate audiences and deliver impactful results! Duties Develop and execute integrated digital marketing campaigns across platforms including social media, search engines, email, and display advertising to maximize brand visibility and ROI. Manage paid advertising campaigns using Google Ads (formerly Google AdWords), Facebook Advertising, and other paid media channels, ensuring optimal performance through continuous testing and optimization. Utilize SEO tools and conduct keyword research to enhance organic search rankings; implement SEO best practices across website content management systems such as WordPress. Oversee website management, ensuring content is engaging, up-to-date, and optimized for search engines; utilize HTML, CSS, JavaScript, and Google Tag Manager for technical enhancements. Analyze web analytics reporting with Google Analytics and other analytics platforms to monitor campaign performance; generate insights for ongoing improvements in marketing strategies. Coordinate content creation efforts including graphic design using Adobe Creative Suite (Photoshop, Illustrator) and content management systems to produce compelling visuals and copy. Implement marketing automation tools to nurture leads through email marketing campaigns; track engagement metrics to refine messaging strategies. Conduct performance marketing activities focused on conversion optimization by testing landing pages, call-to-actions, and user experience enhancements. Collaborate on social media marketing efforts by creating engaging social media advertising campaigns on platforms such as Facebook, LinkedIn, Instagram, and Twitter; monitor social media management tools for scheduling and engagement tracking Drive e-commerce growth by optimizing product listings, promotional campaigns, and user experience on online storefronts; leverage web analytics to identify opportunities for increased sales. Qualifications Proven experience in digital marketing with a strong understanding of SEO tools, SEM (Search Engine Marketing), paid advertising campaign management, and web analytics reporting. Proficiency in content creation using Adobe Photoshop, Adobe Creative Suite applications, HTML, CSS, JavaScript, and WordPress or similar content management systems. Hands-on experience with Google Ads (formerly Google AdWords), Google Analytics, Google Tag Manager, and marketing automation platforms. Demonstrated ability to manage social media advertising campaigns across multiple platforms with measurable success in engagement and conversions. Strong analytical skills with the ability to interpret data from various sources to inform strategy adjustments; familiarity with web analytics tools is essential. Excellent project management skills with the ability to coordinate multiple campaigns simultaneously while maintaining attention to detail. Technical proficiency in website management including HTML editing and website optimization techniques; knowledge of e-commerce platforms is a plus. Creative mindset combined with graphic design skills for developing visually appealing digital assets that align with branding goals. Join us as a Digital Marketing Manager if you're passionate about leveraging innovative digital strategies to grow brands! We offer a paid position that values your expertise while providing opportunities for professional development in a vibrant environment dedicated to excellence in digital marketing!

Benefits:

Flexible schedule

Work Location:

Hybrid remote in Tucson, AZ 85701