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General Manager
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What they do
A Vice President is a high-level manager at a company of organization. Often reports to the President of the company or organization, and sometimes oversees the entirety of one division, department, or sector.
$215,352 / year median in California
-2% projected decline
Job Description
General Manager at ForceBrands General Manager at ForceBrands in Corona Del Mar, California Posted in about 13 hours ago.
Type:
full-time
•This role is not with ForceBrands, the brand is a high-growth clean home care product. Candidates need to be based near Newport Beach, or open to relocation. The company is seeking a commercially driven General Manager / President to lead the next phase of growth for one of the fastest-scaling omnichannel brands in the home, pest, and garden category. This leader will own the overall commercial strategy and P&L, with a strong emphasis on accelerating retail growth, expanding key retailer relationships, and positioning the business for a successful future exit. The ideal candidate combines strategic leadership with hands-on execution and has experience scaling high-growth consumer brands across retail and omnichannel environments.
Key Responsibilities:
Lead overall commercial strategy across retail, Amazon, and DTC channels Own and drive retail expansion strategy with major national retailers Build and strengthen relationships with key buyers and retail partners Oversee sales, marketing, and overall business performance/P&L Partner closely with executive leadership to position the company for long-term value creation and eventual exit Evaluate and build out the commercial organization as the business scales Collaborate cross-functionally with shared services and holding company leadership
Ideal Background:
Experience leading or scaling a high-growth consumer brand Strong retail strategy experience with meaningful buyer relationships Deep understanding of omnichannel consumer businesses Experience in pest control, home & garden, pet, household products, or adjacent categories strongly preferred Proven P&L ownership and commercial leadership experience Startup or entrepreneurial environment experience preferred Experience through acquisition, exit, or significant scale-up highly valued
Preferred Candidate Profile:
The ideal candidate may have started their career on the retailer/buyer side before moving into brand-side CPG leadership, giving them both strategic category insight and strong retailer relationships. Candidates from companies such as Central Garden & Pet or other omnichannel consumer brands with retail complexity are of particular interest.
Compensation:
Base salary target: $275K- $300K+ Bonus eligibility Meaningful equity opportunity