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HF
Hawaii Family Portraits
General Manager - Multi-unit Portrait Studio
Career Insights for General Manager
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Scorecard
Based on Hawaii data
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What they do
A General Manager manages all aspects of a business. May be responsible for managing a small business, or managing one division or department of a larger business. Oversees administration, finance, communication and marketing as well as operations for a company. Reports to business owners, executive management or a board of directors.
$98,300 / year median in Hawaii
+6% projected growth
Job Description
General Manager & Lead Photographer On-target earnings of $100,000 in your first 12 months. We photograph visiting families and couples on the best beaches in Hawaii, and we do it at volume. We are partnered with leading resorts for exclusive session location access and a luau photography business. We need someone to run the operation, the team, the resort partnerships, the schedule, and the numbers, who can also pick up a camera and shoot when the schedule demands it. This role is about 80% running the business, 20% behind the camera. If you only want one of those, this isn't the right fit. What you'll do Lead a small team of 10. Hiring, training, scheduling, and coaching. You are the standard. You create the culture. Own the monthly sales numbers, including session volume, average order value, and upsell conversion Manage our resort partnerships across the Big Island's west side as the primary point of contact. Build and run the session and event schedule, including luau photography coverage Personally shoot sessions, filling coverage gaps and handling VIP clients Own guest experience end-to-end: response times, sales conversations, and problem resolution. Manage labor cost, cost of goods, and marketing efficiency against our P&L Compensation Base salary of $60,000 per year Monthly performance bonus 10% commission plus tips on every session you personally shoot Realistic first 12 months: $100,000 at target KPI's What you need 3 or more years managing a team, ideally in hospitality, tourism, retail, or another seasonal service business A strong portrait portfolio, specifically beach or outdoor natural light work with families and children. We will ask to see it, and we will ask you to shoot. Fast, confident Lightroom culling and editing Experience owning a revenue target and being measured against it Comfort reading a P&L, diagnosing why a month missed, and acting on it Strong leadership skills. Availability on weekends, holidays, early mornings, and evenings Reliable transportation and ability to work across the Kohala Coast and Kona Nice to have Experience with GoHighLevel or a comparable CRM Existing Big Island resort or activity-industry relationships In-person and virtual consultative sales training Experience with AI culling & editing software. What to expect Our seasonality is pretty extreme. July runs roughly five times the volume of February. Holidays are peak season. Summer is relentless; shoulder season is when you repair, build, and train on systems. We're a small business. No HR department, no marketing team. You'll do things outside this description, and you'll have a real impact on how the business operates and performs. The upside here is real, uncapped, and tied to performance.