General Manager

Coastal Television of Meridian is seeking a dynamic and results-driven General Manager to lead our WMDN-TV station in Meridian, Mississippi. This dual-role position requires a seasoned media professional with a strong emphasis on sales leadership and revenue growth. The ideal candidate will be a visionary leader capable of driving the station's performance in ratings, revenue, and community engagement while maintaining a hands-on approach to sales management.

Key Responsibilities:

Sales Leadership :

Lead the station's sales strategy to maximize revenue opportunities across all platforms, including television, digital, and emerging markets. Develop and execute sales plans that meet or exceed revenue targets.

Team Management :

Recruit, mentor, and manage a high-performing sales team. Provide ongoing training and support to ensure team members reach their full potential and contribute to station goals.

Business Development :

Identify and develop new business opportunities. Build and maintain strong relationships with key advertisers, clients, and community partners to expand market presence and drive sales growth.

Budget Management :

Oversee station budgets, ensuring financial targets are met while maintaining cost control. Develop strategic plans to optimize station profitability.

Content and Programming Oversight :

Work closely with news and content teams to ensure programming aligns with audience interests and sales objectives. Drive audience growth through innovative content strategies.

Community Involvement :

Act as the face of the station in the community. Represent WMDN at local events, engage with viewers, and build a positive brand image through active participation in community organizations.

Compliance and Reporting :

Ensure compliance with all corporate policies, FCC regulations, and legal requirements. Provide regular sales and financial reports to corporate leadership.

Qualifications:

Bachelor's degree in Business, Marketing, Communications, or a related field preferred. Minimum of 5-7 years of experience in media sales, with at least 3 years in a management role. Proven track record of driving revenue growth and achieving sales targets. Strong leadership and team-building skills with the ability to inspire and motivate a diverse team. Excellent communication, negotiation, and interpersonal skills. In-depth understanding of market trends, audience analysis, and competitive landscape. Ability to multitask and manage multiple priorities in a fast-paced environment. Why Join Coastal Television? Opportunity to lead a station with a strong community presence. Work in a collaborative and supportive environment that values innovation and results. Competitive salary, performance-based incentives, and comprehensive benefits package.

Job Type:

Full-time Benefits:

401(k) 401(k) matching Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person,

Meridian, Mississippi Job Type:

Full-time Benefits:

401(k) 401(k) matching Dental insurance Health insurance Paid time off Vision insurance

Education:

Bachelor's (Preferred)

Experience:

Media sales: 5 years (Required) management role: 3 years (Required)

Language:

English (Required) Ability to

Commute:

Meridian, MS 39301 (Required) Ability to

Relocate:

Meridian, MS 39301: Relocate before starting work (Required)

Work Location:

In person

Pay:

$160,000.00 - $175,000.00 per year

Benefits:

Dental insurance Health insurance Paid time off Vision insurance

Education:

Bachelor's (Preferred)

License/Certification:

Driver's license with good driving record (Required)

Location:

Meridian, MS 39301 (Required)

Work Location:

In person